We #SpeakSouthAfrican
Pendoring encourages and celebrates excellence in indigenous language creative communication. Entries are accepted in a range of categories, awarding creatives working in advertising, marketing, publishing, design, website design, social media content, film and TV, game development, music videos, and more.
Our guiding rule is that at least 70% of the entry (i.e. 21” of a 30” TV ad) must use one or more of South Africa’s indigenous languages (including South African Sign Language).
Prizes in 2026
This year's Prestigious Umpetha Award winner will be entered into the global One Show awards (a single entry). They will also receive the Prestigious Umpetha trophy and certificate. This replaces the study/professional development prize that was previously awarded.
The Overall Student Winner will receive a R10 000 cash prize in addition to a trophy and certificate.
Across all categories and disciplines (professional and student) Gold and Silver Pendorings will receive a trophy and a certificate only (no cash prizes), and Craft Gold and Craft Certificate both receive a certificate only.
UNIVERSITY OF JOHANNESBURG - ARTS AND CULTURE
UNIVERSITY OF JOHANNESBURG - HUMANITIES
BREINSTORM BRAND ARCHITECTS
