Pendoring encourages the creative evolution of indigenous language communication.
Pendoring has gone through a number of changes since it was first founded in 1995.
In 2016, we amended our rules so that all indigenous languages could compete on equal footing and in 2018, we went a step further and eliminated prizes that rewarded Afrikaans separately from the remaining nine indigenous languages.
In 2020 we took steps to ensure that Pendoring promotes creative content creation beyond the advertising industry, and now also welcomes books and publication design, music videos, social media content and so much more – as long as at least 70% of the entry is in an indigenous language.
Pendoring is also unique in that it is the only advertising competition in SA with substantial cash prizes, not only for the overall winners, but also for gold and silver winners in each category.
Pendoring embraces country and industry to promote, unify and celebrate the richness of South Africa’s creative content in all its indigenous languages.
Entries are accepted in South African Sign Language. English translations are required – the same as with all other entries.
UNIVERSITY OF JOHANNESBURG - FACULTY OF HUMANITIES