South Africa’s corruption crisis has forced society into dangerous compromises, like homeless individuals battling addiction stepping in to direct traffic when lights fail. What should feel unacceptable has become normal, showing how complacency takes root.
Our radio campaign challenged this acceptance by dramatizing its consequences. With witty, thought-provoking ads, we asked: if people are comfortable with untrained hands managing intersections, what happens when we start trusting them with our lives as surgeons or pilots?