iPendoring 2025 Finalists

A graduate's joy

Avatar / Johannesburg, + Ithuba National Lottery / Johannebsurg + Molo Audio / Johannesburg,

Client / Brand
Ithuba National Lottery

Entry Title
A graduate's joy

Description (View/Hide)
Life is full of big wins; crossing the finish line, graduating, or welcoming a new baby. In our radio campaign, we captured these moments of joy and showed how, in their excitement, people compared them to winning the Lotto.

That’s when our sharp-tongued antagonist stepped in to set the record straight. With humour and timing, he reminded everyone of the ultimate truth: only winning the Lotto feels like winning the Lotto

Entered In

Avatar / Johannesburg, + Ithuba National Lottery / Johannebsurg + Molo Audio / Johannesburg,

Client / Brand
Ithuba National Lottery

Entry Title
A graduate's joy

Description (View/Hide)
Life is full of big wins; crossing the finish line, graduating, or welcoming a new baby. In our radio campaign, we captured these moments of joy and showed how, in their excitement, people compared them to winning the Lotto.

That’s when our sharp-tongued antagonist stepped in to set the record straight. With humour and timing, he reminded everyone of the ultimate truth: only winning the Lotto feels like winning the Lotto

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