iPendoring 2025 Finalists
Qoof Qoof
NicoleLancaster / Cape Town + NkosanaNkosi / Cape Town
Client / Brand
One Park Events
Entry Title
Qoof Qoof
Description (View/Hide)
PROBLEM
South African music is often mislabelled under terms like “Afrobeats,” erasing the real stories and sounds that shaped us.
INSIGHT
Music means more when you know what it carried people through. These genres didn't just come out of nowhere. They were shaped by apartheid, by the people and places that needed them. Each one is a reflection of its time.
SOLUTION
QOOF QOOF is a campaign that brings these sounds to life. From illustrated characters and a zine to murals, posters, and listening events, it's a whole world built around the beat. QOOF QOOF is the sound itself.
South African music is often mislabelled under terms like “Afrobeats,” erasing the real stories and sounds that shaped us.
INSIGHT
Music means more when you know what it carried people through. These genres didn't just come out of nowhere. They were shaped by apartheid, by the people and places that needed them. Each one is a reflection of its time.
SOLUTION
QOOF QOOF is a campaign that brings these sounds to life. From illustrated characters and a zine to murals, posters, and listening events, it's a whole world built around the beat. QOOF QOOF is the sound itself.
Entered In
NicoleLancaster / Cape Town + NkosanaNkosi / Cape Town
Client / Brand
One Park Events
Entry Title
Qoof Qoof
Description (View/Hide)
PROBLEM
South African music is often mislabelled under terms like “Afrobeats,” erasing the real stories and sounds that shaped us.
INSIGHT
Music means more when you know what it carried people through. These genres didn't just come out of nowhere. They were shaped by apartheid, by the people and places that needed them. Each one is a reflection of its time.
SOLUTION
QOOF QOOF is a campaign that brings these sounds to life. From illustrated characters and a zine to murals, posters, and listening events, it's a whole world built around the beat. QOOF QOOF is the sound itself.
South African music is often mislabelled under terms like “Afrobeats,” erasing the real stories and sounds that shaped us.
INSIGHT
Music means more when you know what it carried people through. These genres didn't just come out of nowhere. They were shaped by apartheid, by the people and places that needed them. Each one is a reflection of its time.
SOLUTION
QOOF QOOF is a campaign that brings these sounds to life. From illustrated characters and a zine to murals, posters, and listening events, it's a whole world built around the beat. QOOF QOOF is the sound itself.
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