Gids vir Goeie Meisies

Problem:
Most women in South Africa, and globally, do not know enough about their bodies, their pleasure and everything else that our mothers never taught us due to the labelling of these conversations as taboo and unladylike.

Insight:
Although Gen Z may appear traditional or conservative, they are eager to better understand their bodies and engage in open conversations about periods, pleasure, and other topics often considered taboo.

Solution:
The Good Girls’ Guide (Gids vir Goeie Meisies) is an unfiltered and intimate YouTube series that destigmatises the discussion around young women and their bodies. The visual style is deeply feminine and influenced by early 2000s girl pop, for young viewers to easily identify and resonate with the channel.