Asili by Afrikoa

Problem:
Afrikoa, a luxury chocolate brand at the Cape Town V&A Waterfront, stands for ethical sourcing and strong values, but these often feel abstract and distant to young chocolate lovers.

Insight:
By using emotionally-driven, human-centered storytelling, we can turn abstract values into personal understanding, especially for younger audiences to reflect, learn, and take meaningful action toward more conscious choices.

Solution:
Asili is an ethical consumption tracker and ingredient-scanning app that reveals the human stories behind everyday products. Scan an item, and unlock short videos showing where each ingredient comes from, highlighting real people, communities, and ethical practices. The app flags harmful ingredients and rates products on an ethical scale, turning everyday shopping into a moment of mindful reflection.

Visually, Asili is bold, vibrant, and rooted in Tanzanian culture, blending Tanzanian-inspired icons and textured patterns (Khanga) to reflect Afrikoa’s origins and the beauty of its farming communities.