MuseoQuest: What's That Sound?

Problem:
The Iziko Museum struggles to engage young learners on school trips, making its science experiences feel passive and limiting its potential to
inspire curiosity.

Insight:
Today’s screen-swiping kids are used to tapping and scrolling, but sound grabs their attention in a whole new way. A curious noise or a hidden voice makes them pause, listen, and play. Sound turns passive viewers into active explorers.

Solution:
Adding audio to a gamified learning app, where kids identify exhibits based on animal calls, turns the Iziko Museum into a fun, interactive adventure. It encourages tech-savvy kids to explore, engage, and absorb information more easily through immersive sound experiences. It’s gamified education for screen-savvy kids, using sound to spark curiosity, deepen focus, and bring the museum to life.