iPendoring 2025 Winners & Finalists

Mother Tongue

University of Johannesburg / Johannesburg + DeirdrePretorius + RoelaHattingh + Chrystalde Witt

Client / Brand
Design Bites

Entry Title
Mother Tongue

Description (View/Hide)
The aim was to celebrate and preserve culinary heritage by collecting recipes across South African cultures. These recipes reflected diverse cultural backgrounds, languages, and personal histories, offering a rich base of content to work from. The title Mother Tongue plays on the connection between language, tradition, and food - the way recipes are passed down through generations, often taught verbally or in a family’s first language. It acknowledges that food, like language, carries culture, memory, and identity, and that preserving the original words alongside the dishes is part of protecting that heritage. The result is a cookbook that embraces diversity in content and presentation while feeling unified, approachable, and rooted in the personal stories that fill the pages.

Entered In

University of Johannesburg / Johannesburg + DeirdrePretorius + RoelaHattingh + Chrystalde Witt

Client / Brand
Design Bites

Entry Title
Mother Tongue

Description (View/Hide)
The aim was to celebrate and preserve culinary heritage by collecting recipes across South African cultures. These recipes reflected diverse cultural backgrounds, languages, and personal histories, offering a rich base of content to work from. The title Mother Tongue plays on the connection between language, tradition, and food - the way recipes are passed down through generations, often taught verbally or in a family’s first language. It acknowledges that food, like language, carries culture, memory, and identity, and that preserving the original words alongside the dishes is part of protecting that heritage. The result is a cookbook that embraces diversity in content and presentation while feeling unified, approachable, and rooted in the personal stories that fill the pages.

View More Entries

Ref Image
Finalist
Wonders van die Heelal Boek
Johann Smith / Pretoria + Ingrid Du Plooy / Pretoria
Wonders of the Universe Booklet
Ref Image
Finalist
Umlingo Wezandla Eziningi
Kiara Dos Reis / Johannesburg, + Caitlin Paige / Johannesburg, + Carla Saunders / Johannesburg,
Children's Book
Ref Image
Finalist
Xander & Rooies
Stellenbosch University / Stellenbosch
Pan MacMillan South Africa
Ref Image
Silver Pendoring
Plates of Joy
University of Johannesburg / Johannesburg + Fiona O'Connor + Deirdre Pretorius + Roela Hattingh
Design Bites



Sponsors


DAGBREEK TRUST

MARKLIVES

PANSALB

BIZCOMMUNITY

NEWSCLIP

UNIVERSITY OF JOHANNESBURG - FACULTY OF HUMANITIES

LOBENGULA ADVERTISING

BREINSTORM BRAND ARCHITECTS

21 Keyes Avenue, 2nd Floor,
Trumpet Building,
Rosebank, Johannesburg, 2196


hello@pendoring.co.za

+27 10 594 5544