iPendoring 2025 Finalists

u'A' Omoshayo

McCann Joburg / Johannesburg

Client / Brand
Dettol

Entry Title
u'A' Omoshayo

Description (View/Hide)
There are specific words in English and Afrikaans that don’t exist in our native dialects. So, to make them exist we add an “a” at the end of them. ‘Spaan’ is Afrikaans, but there in local lingo it’s ‘spana’. Kwaad was turned into kwata, ring was turned into ringa, and so on. This isn’t exclusive to the Zulu language.

We want to show how the addition of a small a, can cause huge issues for people - likening it to the damage that a small germ can cause if it’s not treated with Dettol Bar Soap.

Entered In

McCann Joburg / Johannesburg

Client / Brand
Dettol

Entry Title
u'A' Omoshayo

Description (View/Hide)
There are specific words in English and Afrikaans that don’t exist in our native dialects. So, to make them exist we add an “a” at the end of them. ‘Spaan’ is Afrikaans, but there in local lingo it’s ‘spana’. Kwaad was turned into kwata, ring was turned into ringa, and so on. This isn’t exclusive to the Zulu language.

We want to show how the addition of a small a, can cause huge issues for people - likening it to the damage that a small germ can cause if it’s not treated with Dettol Bar Soap.

View More Entries

Ref Image
Finalist
seSotho ke seJapane: Electric Windows
Avatar / Johannesburg, + Isuzu / Johannebsurg
Isuzu
Ref Image
Finalist
Love Is Not Make Sure-You are going to be a father
Joe Public + Chicken Licken / Johannesburg
Chicken Licken
Ref Image
Finalist
u'L' Omoshayo
McCann Joburg / Johannesburg
Dettol
Ref Image
Finalist
Love Is Not Make Sure - Good night Text
Joe Public + Chicken Licken / Johannesburg
Chicken Licken



Sponsors


DAGBREEK TRUST

MARKLIVES

PANSALB

BIZCOMMUNITY

NEWSCLIP

UNIVERSITY OF JOHANNESBURG - FACULTY OF HUMANITIES

LOBENGULA ADVERTISING

BREINSTORM BRAND ARCHITECTS

21 Keyes Avenue, 2nd Floor,
Trumpet Building,
Rosebank, Johannesburg, 2196


hello@pendoring.co.za

+27 10 594 5544