iPendoring 2025 Finalists

u'L' Omoshayo

McCann Joburg / Johannesburg

Client / Brand
Dettol

Entry Title
u'L' Omoshayo

Description (View/Hide)
There are Zulu speakers that don’t have the letter ‘R’ in their vocabulary – choosing to replace it anywhere it appears with the letter “L”. Taxi rank becomes ‘lank’, groceries become i-gloza, Breakfast becomes b’lakfesti.

We want to play into this oversight and show how this small choice to use the letter ‘L’ instead of ‘R’ can cause issues for people, likening it to the damage that a small germ can cause if it’s not treated with Dettol Bar Soap.

Entered In

McCann Joburg / Johannesburg

Client / Brand
Dettol

Entry Title
u'L' Omoshayo

Description (View/Hide)
There are Zulu speakers that don’t have the letter ‘R’ in their vocabulary – choosing to replace it anywhere it appears with the letter “L”. Taxi rank becomes ‘lank’, groceries become i-gloza, Breakfast becomes b’lakfesti.

We want to play into this oversight and show how this small choice to use the letter ‘L’ instead of ‘R’ can cause issues for people, likening it to the damage that a small germ can cause if it’s not treated with Dettol Bar Soap.

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