iPendoring 2025 Winners & Finalists

u'L' Omoshayo

McCann Joburg / Johannesburg

Client / Brand
Dettol

Entry Title
u'L' Omoshayo

Description (View/Hide)
There are Zulu speakers that don’t have the letter ‘R’ in their vocabulary – choosing to replace it anywhere it appears with the letter “L”. Taxi rank becomes ‘lank’, groceries become i-gloza, Breakfast becomes b’lakfesti.

We want to play into this oversight and show how this small choice to use the letter ‘L’ instead of ‘R’ can cause issues for people, likening it to the damage that a small germ can cause if it’s not treated with Dettol Bar Soap.

Entered In

McCann Joburg / Johannesburg

Client / Brand
Dettol

Entry Title
u'L' Omoshayo

Description (View/Hide)
There are Zulu speakers that don’t have the letter ‘R’ in their vocabulary – choosing to replace it anywhere it appears with the letter “L”. Taxi rank becomes ‘lank’, groceries become i-gloza, Breakfast becomes b’lakfesti.

We want to play into this oversight and show how this small choice to use the letter ‘L’ instead of ‘R’ can cause issues for people, likening it to the damage that a small germ can cause if it’s not treated with Dettol Bar Soap.

View More Entries

Ref Image
Campaign Craft Certificate
Zulu Viking
Joe Public
Flying Fish
Ref Image
Campaign Craft Certificate
Love Is Not Make Sure - Payday Funeral
Joe Public + Chicken Licken / Johannesburg
Chicken Licken
Ref Image
Finalist
Wimpy 2 Tiger : Mtshepana
Boom + Wimpy South Africa
Wimpy South Africa
Ref Image
Finalist
Famous Ribs - Komponi
Boom + Wimpy South Africa
Wimpy South Africa



Sponsors


DAGBREEK TRUST

MARKLIVES

PANSALB

BIZCOMMUNITY

NEWSCLIP

UNIVERSITY OF JOHANNESBURG - FACULTY OF HUMANITIES

LOBENGULA ADVERTISING

BREINSTORM BRAND ARCHITECTS

21 Keyes Avenue, 2nd Floor,
Trumpet Building,
Rosebank, Johannesburg, 2196


hello@pendoring.co.za

+27 10 594 5544