iPendoring 2025 Finalists

u'L' Omoshayo

McCann Joburg / Johannesburg

Client / Brand
Dettol

Entry Title
u'L' Omoshayo

Description (View/Hide)
There are Zulu speakers that don’t have the letter ‘R’ in their vocabulary – choosing to replace it anywhere it appears with the letter “L”. Taxi rank becomes ‘lank’, groceries become i-gloza, Breakfast becomes b’lakfesti.

We want to play into this oversight and show how this small choice to use the letter ‘L’ instead of ‘R’ can cause issues for people, likening it to the damage that a small germ can cause if it’s not treated with Dettol Bar Soap.

Entered In

McCann Joburg / Johannesburg

Client / Brand
Dettol

Entry Title
u'L' Omoshayo

Description (View/Hide)
There are Zulu speakers that don’t have the letter ‘R’ in their vocabulary – choosing to replace it anywhere it appears with the letter “L”. Taxi rank becomes ‘lank’, groceries become i-gloza, Breakfast becomes b’lakfesti.

We want to play into this oversight and show how this small choice to use the letter ‘L’ instead of ‘R’ can cause issues for people, likening it to the damage that a small germ can cause if it’s not treated with Dettol Bar Soap.

View More Entries

Ref Image
Finalist
Maskandi 2.0 – The Delivery Room
Machine_ + Publicis Groupe Africa + Aquanote Productions
Spotify Africa
Ref Image
Finalist
Bo Mme Ba Thapelo
Avatar / Johannesburg, + Molo Audio / Johannesburg,
Knorrox
Ref Image
Finalist
Speed Dial
Ogilvy / South Africa + Vodacom / Johannesburg
Vodacom
Ref Image
Finalist
Rich-hate 3
distrikt 9 + Lindiwe Hani / Johannebsurg + Sibusiso Falakhe Khumalo / JOHANNESBURG + Thule Ngcese / JOHANNESBURG
Primedia



Sponsors


DAGBREEK TRUST

MARKLIVES

PANSALB

BIZCOMMUNITY

NEWSCLIP

UNIVERSITY OF JOHANNESBURG - FACULTY OF HUMANITIES

LOBENGULA ADVERTISING

BREINSTORM BRAND ARCHITECTS

21 Keyes Avenue, 2nd Floor,
Trumpet Building,
Rosebank, Johannesburg, 2196


hello@pendoring.co.za

+27 10 594 5544