iPendoring 2025 Finalists

u'Q' Omoshayo

McCann Joburg / Johannesburg

Client / Brand
Dettol

Entry Title
u'Q' Omoshayo

Description (View/Hide)
Even though Zulu words are spelt the same, they are not said the same - depending on where you’re from. For KZN Zulu people “Q” is pronounced with a hard clicking sound, while for Johannesburg Zulu people it’s pronounced with a “C” sound – so amaqanda for example might be spelt the same for both types of Zulu’s, but Johannesburg Zulu will pronounce it as ama-canda.

We want to show how this small difference in pronunciation can cause huge issues for people –and liken it to the damage that a small germ can cause if it’s not treated with Dettol Bar Soap.

Entered In

McCann Joburg / Johannesburg

Client / Brand
Dettol

Entry Title
u'Q' Omoshayo

Description (View/Hide)
Even though Zulu words are spelt the same, they are not said the same - depending on where you’re from. For KZN Zulu people “Q” is pronounced with a hard clicking sound, while for Johannesburg Zulu people it’s pronounced with a “C” sound – so amaqanda for example might be spelt the same for both types of Zulu’s, but Johannesburg Zulu will pronounce it as ama-canda.

We want to show how this small difference in pronunciation can cause huge issues for people –and liken it to the damage that a small germ can cause if it’s not treated with Dettol Bar Soap.

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