iPendoring 2025 Finalists

u'A' Omoshayo

McCann Joburg / Johannesburg

Client / Brand
Dettol

Entry Title
u'A' Omoshayo

Description (View/Hide)
There are specific words in English and Afrikaans that don’t exist in our native dialects. So, to make them exist we add an “a” at the end of them. ‘Spaan’ is Afrikaans, but there in local lingo it’s ‘spana’. Kwaad was turned into kwata, ring was turned into ringa, and so on. This isn’t exclusive to the Zulu language.

We want to show how the addition of a small a, can cause huge issues for people - likening it to the damage that a small germ can cause if it’s not treated with Dettol Bar Soap.

Entered In

McCann Joburg / Johannesburg

Client / Brand
Dettol

Entry Title
u'A' Omoshayo

Description (View/Hide)
There are specific words in English and Afrikaans that don’t exist in our native dialects. So, to make them exist we add an “a” at the end of them. ‘Spaan’ is Afrikaans, but there in local lingo it’s ‘spana’. Kwaad was turned into kwata, ring was turned into ringa, and so on. This isn’t exclusive to the Zulu language.

We want to show how the addition of a small a, can cause huge issues for people - likening it to the damage that a small germ can cause if it’s not treated with Dettol Bar Soap.

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