iPendoring 2025 Finalists

u'A' Omoshayo

McCann Joburg / Johannesburg

Client / Brand
Dettol

Entry Title
u'A' Omoshayo

Description (View/Hide)
There are specific words in English and Afrikaans that don’t exist in our native dialects. So, to make them exist we add an “a” at the end of them. ‘Spaan’ is Afrikaans, but there in local lingo it’s ‘spana’. Kwaad was turned into kwata, ring was turned into ringa, and so on. This isn’t exclusive to the Zulu language.

We want to show how the addition of a small a, can cause huge issues for people - likening it to the damage that a small germ can cause if it’s not treated with Dettol Bar Soap.

Entered In

McCann Joburg / Johannesburg

Client / Brand
Dettol

Entry Title
u'A' Omoshayo

Description (View/Hide)
There are specific words in English and Afrikaans that don’t exist in our native dialects. So, to make them exist we add an “a” at the end of them. ‘Spaan’ is Afrikaans, but there in local lingo it’s ‘spana’. Kwaad was turned into kwata, ring was turned into ringa, and so on. This isn’t exclusive to the Zulu language.

We want to show how the addition of a small a, can cause huge issues for people - likening it to the damage that a small germ can cause if it’s not treated with Dettol Bar Soap.

View More Entries

Ref Image
Finalist
Maskandi 2.0 – The Delivery Room
Machine_ + Publicis Groupe Africa + Aquanote Productions
Spotify Africa
Ref Image
Finalist
Wimpy You're Always Welcome : Tokoloshi
Boom + Wimpy South Africa
Wimpy South Africa
Ref Image
Finalist
Uney'tori 1
Avatar / Johannesburg, + Lovemore Nkuna / Johannesburg,
Absa
Ref Image
Finalist
Maskandi 1.0 – Logdrum
Machine_ + Publicis Groupe Africa + Aquanote Productions
Spotify Africa



Sponsors


DAGBREEK TRUST

MARKLIVES

PANSALB

BIZCOMMUNITY

NEWSCLIP

UNIVERSITY OF JOHANNESBURG - FACULTY OF HUMANITIES

LOBENGULA ADVERTISING

BREINSTORM BRAND ARCHITECTS

21 Keyes Avenue, 2nd Floor,
Trumpet Building,
Rosebank, Johannesburg, 2196


hello@pendoring.co.za

+27 10 594 5544