iPendoring 2025 Finalists

seSotho ke seJapane: Electric Windows

Avatar / Johannesburg, + Lovemore Nkuna / Johannesburg,

Client / Brand
Isuzu

Entry Title
seSotho ke seJapane: Electric Windows

Description (View/Hide)
ISUZU Trucks may be Japanese by engineering, but they’re proudly assembled in South Africa and built tough for our roads and realities. Playing on how Sesotho and Japanese sounds alike, we created “seSotho ke seJapane,” a radio campaign that mashed anime drama with Sesotho flair. The ads dropped listeners into epic, over-the-top battles where truck features like Electric Windows, Autonomous Emergency Braking, and Reversing Cameras were revealed in anime-style showdowns. The result? A hilarious cultural remix that reminded everyone that ISUZU might be born in Japan, but it’s made for Mzansi.

Entered In

Avatar / Johannesburg, + Lovemore Nkuna / Johannesburg,

Client / Brand
Isuzu

Entry Title
seSotho ke seJapane: Electric Windows

Description (View/Hide)
ISUZU Trucks may be Japanese by engineering, but they’re proudly assembled in South Africa and built tough for our roads and realities. Playing on how Sesotho and Japanese sounds alike, we created “seSotho ke seJapane,” a radio campaign that mashed anime drama with Sesotho flair. The ads dropped listeners into epic, over-the-top battles where truck features like Electric Windows, Autonomous Emergency Braking, and Reversing Cameras were revealed in anime-style showdowns. The result? A hilarious cultural remix that reminded everyone that ISUZU might be born in Japan, but it’s made for Mzansi.

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Sponsors


DAGBREEK TRUST

MARKLIVES

PANSALB

BIZCOMMUNITY

NEWSCLIP

UNIVERSITY OF JOHANNESBURG - FACULTY OF HUMANITIES

LOBENGULA ADVERTISING

BREINSTORM BRAND ARCHITECTS

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