Afrikaans turned 100 as official language on 8 May 2025 - a milestone worth celebrating in as many ways as there are people who speak it. Our idea was simple: invite everyone to join in and express their love for the language, however they choose.
It was important for us to highlight the joy and affection people feel for Afrikaans, rather than dwell on its often controversial past. To do this, we created a humorous ad that captured one person’s deep love for the language.
The ad then invited viewers to visit our website, where they could discover even more ways to celebrate Afrikaans and be part of the centenary.
The intention was to entertain by showing that while people sometimes express their affection in unexpected ways, their love for the language is no less real. This encouraged others to become involved in whichever way they could or wanted to.