iPendoring 2025 Winners & Finalists
Al die ietse
Sentient Creative / Johannesburg
Client / Brand
KKNK
Entry Title
Al die ietse
Description (View/Hide)
Online Film: Narrator
Background & brief:
The Klein Karoo Nasionale Kunstefees (KKNK) is a prominent South African arts festival that takes place annually in Oudtshoorn, located in the Klein Karoo region of the Western Cape. Established in 1994, the KKNK is the largest Afrikaans-language arts festival and serves as a platform for a wide range of artistic expressions, including theatre, music, visual arts, dance, literature, and film.
We were tasked with the conceptualisation and roll-out of the creative campaign for the KKNK 2025, which took place between 1 and 6 April.
Insight & concept:
Sometimes you just crave a little… something.
Life is crazy and busy, and you just need something to feel better/calm/fulfilled again.
You don’t always know what that something is—until you see it.
It’s a specific need that has to be met. An itch that needs to be scratched.
No matter what kind of “something” you’re craving, you’ll find it at the KKNK - SA’s oldest and biggest Afrikaans arts festival.
Idea:
KKNK 2025.
Al die ietse
Translation:
KKNK 2025.
All the things
The work
This ad features a main character who is desperate for a little something to shake up her mundane existence,
With a tongue-in-cheek twist, we show the KKNK as the go-to place to find that “something” - whatever it may be.
The clever visual device of miniature figurines highlights the abundance of the KKNK’s arts and entertainment offerings.
Background & brief:
The Klein Karoo Nasionale Kunstefees (KKNK) is a prominent South African arts festival that takes place annually in Oudtshoorn, located in the Klein Karoo region of the Western Cape. Established in 1994, the KKNK is the largest Afrikaans-language arts festival and serves as a platform for a wide range of artistic expressions, including theatre, music, visual arts, dance, literature, and film.
We were tasked with the conceptualisation and roll-out of the creative campaign for the KKNK 2025, which took place between 1 and 6 April.
Insight & concept:
Sometimes you just crave a little… something.
Life is crazy and busy, and you just need something to feel better/calm/fulfilled again.
You don’t always know what that something is—until you see it.
It’s a specific need that has to be met. An itch that needs to be scratched.
No matter what kind of “something” you’re craving, you’ll find it at the KKNK - SA’s oldest and biggest Afrikaans arts festival.
Idea:
KKNK 2025.
Al die ietse
Translation:
KKNK 2025.
All the things
The work
This ad features a main character who is desperate for a little something to shake up her mundane existence,
With a tongue-in-cheek twist, we show the KKNK as the go-to place to find that “something” - whatever it may be.
The clever visual device of miniature figurines highlights the abundance of the KKNK’s arts and entertainment offerings.
Entered In
Sentient Creative / Johannesburg
Client / Brand
KKNK
Entry Title
Al die ietse
Description (View/Hide)
Online Film: Narrator
Background & brief:
The Klein Karoo Nasionale Kunstefees (KKNK) is a prominent South African arts festival that takes place annually in Oudtshoorn, located in the Klein Karoo region of the Western Cape. Established in 1994, the KKNK is the largest Afrikaans-language arts festival and serves as a platform for a wide range of artistic expressions, including theatre, music, visual arts, dance, literature, and film.
We were tasked with the conceptualisation and roll-out of the creative campaign for the KKNK 2025, which took place between 1 and 6 April.
Insight & concept:
Sometimes you just crave a little… something.
Life is crazy and busy, and you just need something to feel better/calm/fulfilled again.
You don’t always know what that something is—until you see it.
It’s a specific need that has to be met. An itch that needs to be scratched.
No matter what kind of “something” you’re craving, you’ll find it at the KKNK - SA’s oldest and biggest Afrikaans arts festival.
Idea:
KKNK 2025.
Al die ietse
Translation:
KKNK 2025.
All the things
The work
This ad features a main character who is desperate for a little something to shake up her mundane existence,
With a tongue-in-cheek twist, we show the KKNK as the go-to place to find that “something” - whatever it may be.
The clever visual device of miniature figurines highlights the abundance of the KKNK’s arts and entertainment offerings.
Background & brief:
The Klein Karoo Nasionale Kunstefees (KKNK) is a prominent South African arts festival that takes place annually in Oudtshoorn, located in the Klein Karoo region of the Western Cape. Established in 1994, the KKNK is the largest Afrikaans-language arts festival and serves as a platform for a wide range of artistic expressions, including theatre, music, visual arts, dance, literature, and film.
We were tasked with the conceptualisation and roll-out of the creative campaign for the KKNK 2025, which took place between 1 and 6 April.
Insight & concept:
Sometimes you just crave a little… something.
Life is crazy and busy, and you just need something to feel better/calm/fulfilled again.
You don’t always know what that something is—until you see it.
It’s a specific need that has to be met. An itch that needs to be scratched.
No matter what kind of “something” you’re craving, you’ll find it at the KKNK - SA’s oldest and biggest Afrikaans arts festival.
Idea:
KKNK 2025.
Al die ietse
Translation:
KKNK 2025.
All the things
The work
This ad features a main character who is desperate for a little something to shake up her mundane existence,
With a tongue-in-cheek twist, we show the KKNK as the go-to place to find that “something” - whatever it may be.
The clever visual device of miniature figurines highlights the abundance of the KKNK’s arts and entertainment offerings.
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