iPendoring 2025 Finalists
Al die ietse
Sentient Creative / Johannesburg
Client / Brand
KKNK
Entry Title
Al die ietse
Description (View/Hide)
Background & brief:
The Klein Karoo Nasionale Kunstefees (KKNK) is a prominent South African arts festival that takes place annually in Oudtshoorn, located in the Klein Karoo region of the Western Cape. Established in 1994, the KKNK is the largest Afrikaans-language arts festival and serves as a platform for a wide range of artistic expressions, including theatre, music, visual arts, dance, literature, and film.
We were tasked with the conceptualisation and roll-out of the creative campaign for the KKNK 2025, which took place between 1 and 6 April.
Insight & concept:
Sometimes you just crave a little… something.
Life is crazy and busy, and you just need something to feel better/calm/fulfilled again.
You don’t always know what that something is—until you see it.
It’s a specific need that has to be met. An itch that needs to be scratched.
No matter what kind of “something” you’re craving, you’ll find it at the KKNK - SA’s oldest and biggest Afrikaans arts festival.
Idea:
KKNK 2025.
Al die ietse
Translation:
KKNK 2025.
All the things
The work
In this TVC, we utilise the clever and whimsical visual device of miniature figurines, brought to life through stop-frame animation. Paired with a highly energetic VO, we cram as many “ietse” (things) into 30 seconds as possible, highlighting the abundance of the KKNK’s arts and entertainment offerings.
The Klein Karoo Nasionale Kunstefees (KKNK) is a prominent South African arts festival that takes place annually in Oudtshoorn, located in the Klein Karoo region of the Western Cape. Established in 1994, the KKNK is the largest Afrikaans-language arts festival and serves as a platform for a wide range of artistic expressions, including theatre, music, visual arts, dance, literature, and film.
We were tasked with the conceptualisation and roll-out of the creative campaign for the KKNK 2025, which took place between 1 and 6 April.
Insight & concept:
Sometimes you just crave a little… something.
Life is crazy and busy, and you just need something to feel better/calm/fulfilled again.
You don’t always know what that something is—until you see it.
It’s a specific need that has to be met. An itch that needs to be scratched.
No matter what kind of “something” you’re craving, you’ll find it at the KKNK - SA’s oldest and biggest Afrikaans arts festival.
Idea:
KKNK 2025.
Al die ietse
Translation:
KKNK 2025.
All the things
The work
In this TVC, we utilise the clever and whimsical visual device of miniature figurines, brought to life through stop-frame animation. Paired with a highly energetic VO, we cram as many “ietse” (things) into 30 seconds as possible, highlighting the abundance of the KKNK’s arts and entertainment offerings.
Entered In
Sentient Creative / Johannesburg
Client / Brand
KKNK
Entry Title
Al die ietse
Description (View/Hide)
Background & brief:
The Klein Karoo Nasionale Kunstefees (KKNK) is a prominent South African arts festival that takes place annually in Oudtshoorn, located in the Klein Karoo region of the Western Cape. Established in 1994, the KKNK is the largest Afrikaans-language arts festival and serves as a platform for a wide range of artistic expressions, including theatre, music, visual arts, dance, literature, and film.
We were tasked with the conceptualisation and roll-out of the creative campaign for the KKNK 2025, which took place between 1 and 6 April.
Insight & concept:
Sometimes you just crave a little… something.
Life is crazy and busy, and you just need something to feel better/calm/fulfilled again.
You don’t always know what that something is—until you see it.
It’s a specific need that has to be met. An itch that needs to be scratched.
No matter what kind of “something” you’re craving, you’ll find it at the KKNK - SA’s oldest and biggest Afrikaans arts festival.
Idea:
KKNK 2025.
Al die ietse
Translation:
KKNK 2025.
All the things
The work
In this TVC, we utilise the clever and whimsical visual device of miniature figurines, brought to life through stop-frame animation. Paired with a highly energetic VO, we cram as many “ietse” (things) into 30 seconds as possible, highlighting the abundance of the KKNK’s arts and entertainment offerings.
The Klein Karoo Nasionale Kunstefees (KKNK) is a prominent South African arts festival that takes place annually in Oudtshoorn, located in the Klein Karoo region of the Western Cape. Established in 1994, the KKNK is the largest Afrikaans-language arts festival and serves as a platform for a wide range of artistic expressions, including theatre, music, visual arts, dance, literature, and film.
We were tasked with the conceptualisation and roll-out of the creative campaign for the KKNK 2025, which took place between 1 and 6 April.
Insight & concept:
Sometimes you just crave a little… something.
Life is crazy and busy, and you just need something to feel better/calm/fulfilled again.
You don’t always know what that something is—until you see it.
It’s a specific need that has to be met. An itch that needs to be scratched.
No matter what kind of “something” you’re craving, you’ll find it at the KKNK - SA’s oldest and biggest Afrikaans arts festival.
Idea:
KKNK 2025.
Al die ietse
Translation:
KKNK 2025.
All the things
The work
In this TVC, we utilise the clever and whimsical visual device of miniature figurines, brought to life through stop-frame animation. Paired with a highly energetic VO, we cram as many “ietse” (things) into 30 seconds as possible, highlighting the abundance of the KKNK’s arts and entertainment offerings.
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