iPendoring 2025 Finalists

Uzzzogcwala kuTeams

McCann Joburg / Johannesburg

Client / Brand
Steers

Entry Title
Uzzzogcwala kuTeams

Description (View/Hide)
The original King Steer meal is a big eat that is famed for its taste and the ability to satisfy any hunger for decades now. It doesn’t only satisfy with flavour but satisfies with filling the belly to the point of getting “the itis” (casual, informal term for the feeling of tiredness, lethargy and drowsiness after eating a large meal). We express this phenomenon using the Zulu term “uzogcwala” with a double meaning that you'll enjoy it so much that it will blow your socks off and you’ll think it's awesome. But also, your hunger will be so satisfied you’ll feel full. Not just full, but full-full.

Entered In

McCann Joburg / Johannesburg

Client / Brand
Steers

Entry Title
Uzzzogcwala kuTeams

Description (View/Hide)
The original King Steer meal is a big eat that is famed for its taste and the ability to satisfy any hunger for decades now. It doesn’t only satisfy with flavour but satisfies with filling the belly to the point of getting “the itis” (casual, informal term for the feeling of tiredness, lethargy and drowsiness after eating a large meal). We express this phenomenon using the Zulu term “uzogcwala” with a double meaning that you'll enjoy it so much that it will blow your socks off and you’ll think it's awesome. But also, your hunger will be so satisfied you’ll feel full. Not just full, but full-full.

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