iPendoring 2025 Finalists

iJean Izogcwala

McCann Joburg / Johannesburg

Client / Brand
Steers

Entry Title
iJean Izogcwala

Description (View/Hide)
The original King Steer meal is a big eat that is famed for its taste and the ability to satisfy any hunger for decades now. It doesn’t only satisfy with flavour but satisfies with filling the belly to the point of causing an unforeseen button pop. We express this phenomenon using the Zulu term “uzogcwala”; a word with double meaning, that you'll enjoy it so much that you’ll think it's awesome. But also, your hunger will be so satisfied you’ll feel full. Not just full, but full-full.

Entered In

McCann Joburg / Johannesburg

Client / Brand
Steers

Entry Title
iJean Izogcwala

Description (View/Hide)
The original King Steer meal is a big eat that is famed for its taste and the ability to satisfy any hunger for decades now. It doesn’t only satisfy with flavour but satisfies with filling the belly to the point of causing an unforeseen button pop. We express this phenomenon using the Zulu term “uzogcwala”; a word with double meaning, that you'll enjoy it so much that you’ll think it's awesome. But also, your hunger will be so satisfied you’ll feel full. Not just full, but full-full.

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UNIVERSITY OF JOHANNESBURG - FACULTY OF HUMANITIES

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