iPendoring 2025 Finalists

iShirt Izogcwala

McCann Joburg / Johannesburg

Client / Brand
Steers

Entry Title
iShirt Izogcwala

Description (View/Hide)
The original King Steer meal is a big eat that is famed for its taste and the ability to satisfy any hunger for decades now. It doesn’t only satisfy with flavour but satisfies with filling the belly to the point of causing an unforeseen button pop. We express this phenomenon using the Zulu term “uzogcwala”; a word with double meaning, that you'll enjoy it so much that you’ll think it's awesome. But also, your hunger will be so satisfied you’ll feel full. Not just full, but full-full.

Entered In

McCann Joburg / Johannesburg

Client / Brand
Steers

Entry Title
iShirt Izogcwala

Description (View/Hide)
The original King Steer meal is a big eat that is famed for its taste and the ability to satisfy any hunger for decades now. It doesn’t only satisfy with flavour but satisfies with filling the belly to the point of causing an unforeseen button pop. We express this phenomenon using the Zulu term “uzogcwala”; a word with double meaning, that you'll enjoy it so much that you’ll think it's awesome. But also, your hunger will be so satisfied you’ll feel full. Not just full, but full-full.

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Sponsors


DAGBREEK TRUST

MARKLIVES

PANSALB

BIZCOMMUNITY

NEWSCLIP

UNIVERSITY OF JOHANNESBURG - FACULTY OF HUMANITIES

LOBENGULA ADVERTISING

BREINSTORM BRAND ARCHITECTS

21 Keyes Avenue, 2nd Floor,
Trumpet Building,
Rosebank, Johannesburg, 2196


hello@pendoring.co.za

+27 10 594 5544