iPendoring 2025 Finalists

A graduate's joy

Avatar / Johannesburg, + Ithuba National Lottery / Johannebsurg + Molo Audio / Johannesburg,

Client / Brand
Ithuba National Lottery

Entry Title
A graduate's joy

Description (View/Hide)
Life is full of big wins; crossing the finish line, graduating, or welcoming a new baby. In our radio campaign, we captured these moments of joy and showed how, in their excitement, people compared them to winning the Lotto.
That’s when our sharp-tongued antagonist stepped in to set the record straight. With humour and timing, he reminded everyone of the ultimate truth: only winning the Lotto feels like winning the Lotto

Entered In

Avatar / Johannesburg, + Ithuba National Lottery / Johannebsurg + Molo Audio / Johannesburg,

Client / Brand
Ithuba National Lottery

Entry Title
A graduate's joy

Description (View/Hide)
Life is full of big wins; crossing the finish line, graduating, or welcoming a new baby. In our radio campaign, we captured these moments of joy and showed how, in their excitement, people compared them to winning the Lotto.
That’s when our sharp-tongued antagonist stepped in to set the record straight. With humour and timing, he reminded everyone of the ultimate truth: only winning the Lotto feels like winning the Lotto

View More Entries

Ref Image
Finalist
Clika Feela - Right Hobbies Wrong Hood
Joe Public + StudiJoe / Johannesburg + Takealot / Cape Town
Takealot
Ref Image
Finalist
A marathon runner's joy
Avatar / Johannesburg, + Ithuba National Lottery / Johannebsurg + Molo Audio / Johannesburg,
Ithuba National Lottery
Ref Image
Finalist
Wimpy You're Always Welcome : Mashonisa
Boom + Wimpy South Africa
Wimpy South Africa
Ref Image
Finalist
Inkomo
Avatar / Johannesburg, + Lovemore Nkuna / Johannesburg,
Knorrox



Sponsors


DAGBREEK TRUST

MARKLIVES

PANSALB

BIZCOMMUNITY

NEWSCLIP

UNIVERSITY OF JOHANNESBURG - FACULTY OF HUMANITIES

LOBENGULA ADVERTISING

BREINSTORM BRAND ARCHITECTS

21 Keyes Avenue, 2nd Floor,
Trumpet Building,
Rosebank, Johannesburg, 2196


hello@pendoring.co.za

+27 10 594 5544