iPendoring 2025 Finalists

A graduate's joy

Avatar / Johannesburg, + Ithuba National Lottery / Johannebsurg + Molo Audio / Johannesburg,

Client / Brand
Ithuba National Lottery

Entry Title
A graduate's joy

Description (View/Hide)
Life is full of big wins; crossing the finish line, graduating, or welcoming a new baby. In our radio campaign, we captured these moments of joy and showed how, in their excitement, people compared them to winning the Lotto.
That’s when our sharp-tongued antagonist stepped in to set the record straight. With humour and timing, he reminded everyone of the ultimate truth: only winning the Lotto feels like winning the Lotto

Entered In

Avatar / Johannesburg, + Ithuba National Lottery / Johannebsurg + Molo Audio / Johannesburg,

Client / Brand
Ithuba National Lottery

Entry Title
A graduate's joy

Description (View/Hide)
Life is full of big wins; crossing the finish line, graduating, or welcoming a new baby. In our radio campaign, we captured these moments of joy and showed how, in their excitement, people compared them to winning the Lotto.
That’s when our sharp-tongued antagonist stepped in to set the record straight. With humour and timing, he reminded everyone of the ultimate truth: only winning the Lotto feels like winning the Lotto

View More Entries

Ref Image
Finalist
Love Is Not Make Sure - Payday Funeral
Joe Public + Chicken Licken / Johannesburg
Chicken Licken
Ref Image
Finalist
Bundle of joy
Avatar / Johannesburg, + Ithuba National Lottery / Johannebsurg + Molo Audio / Johannesburg,
Ithuba National Lottery
Ref Image
Finalist
Famous Ribs - TAILOR
Boom + Wimpy South Africa
Wimpy South Africa
Ref Image
Finalist
Famous Ribs - Petronella Picasso
Boom + Wimpy South Africa
Wimpy South Africa



Sponsors


DAGBREEK TRUST

MARKLIVES

PANSALB

BIZCOMMUNITY

NEWSCLIP

UNIVERSITY OF JOHANNESBURG - FACULTY OF HUMANITIES

LOBENGULA ADVERTISING

BREINSTORM BRAND ARCHITECTS

21 Keyes Avenue, 2nd Floor,
Trumpet Building,
Rosebank, Johannesburg, 2196


hello@pendoring.co.za

+27 10 594 5544