iPendoring 2025 Finalists

Voshaarnooi_TranscendingTime

JanliDe Beer / Johannesburg, + EvanReyneke / Johannesburg, + LindiMaritz / Cape Town

Client / Brand
Music Lyric Video

Entry Title
Voshaarnooi_TranscendingTime

Description (View/Hide)
Voshaarnooi: Transcending Time

Voshaarnooi (“Red-Haired Girl”) is an iconic Afrikaans work whose emotional resonance has transcended decades, reflecting the resilience of South African language, culture, and artistic expression. Originally penned in 1959 as a poem by renowned poet Boerneef (Zak Wilhelmus van der Merwe, 1897–1967), it captures the poet’s affection for a red-haired girl through vivid imagery and culturally rich references, hallmarks of his work.

In 1987, celebrated musician Louis van Rensburg adapted the poem into song, preserving its lyrical beauty while setting it to music that resonated widely. His version gained iconic status, particularly as part of the soundtrack for Ballade vir ’n Enkeling. In 2015, Joshua na die Reën reinterpreted the piece, bridging generations and reintroducing it to modern audiences.

This lyric music video builds on that legacy, offering a visual metaphor for how creative expression evolves while preserving cultural memory. Transcending Time explores timelessness by showing the song “evolving” through different formats, mirroring both the technological progression of music distribution and the enduring relevance of Voshaarnooi.

In alignment with Pendoring’s mission of nurturing indigenous language creativity, this piece celebrates Afrikaans as a living, evolving voice, preserving its beauty, relevance, and cultural significance for future generations while carrying the same heart through every transformation.

Entered In

JanliDe Beer / Johannesburg, + EvanReyneke / Johannesburg, + LindiMaritz / Cape Town

Client / Brand
Music Lyric Video

Entry Title
Voshaarnooi_TranscendingTime

Description (View/Hide)
Voshaarnooi: Transcending Time

Voshaarnooi (“Red-Haired Girl”) is an iconic Afrikaans work whose emotional resonance has transcended decades, reflecting the resilience of South African language, culture, and artistic expression. Originally penned in 1959 as a poem by renowned poet Boerneef (Zak Wilhelmus van der Merwe, 1897–1967), it captures the poet’s affection for a red-haired girl through vivid imagery and culturally rich references, hallmarks of his work.

In 1987, celebrated musician Louis van Rensburg adapted the poem into song, preserving its lyrical beauty while setting it to music that resonated widely. His version gained iconic status, particularly as part of the soundtrack for Ballade vir ’n Enkeling. In 2015, Joshua na die Reën reinterpreted the piece, bridging generations and reintroducing it to modern audiences.

This lyric music video builds on that legacy, offering a visual metaphor for how creative expression evolves while preserving cultural memory. Transcending Time explores timelessness by showing the song “evolving” through different formats, mirroring both the technological progression of music distribution and the enduring relevance of Voshaarnooi.

In alignment with Pendoring’s mission of nurturing indigenous language creativity, this piece celebrates Afrikaans as a living, evolving voice, preserving its beauty, relevance, and cultural significance for future generations while carrying the same heart through every transformation.

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Erin Griffiths / Johannesburg, + Evan Reyneke / Johannesburg, + Lindi Maritz / Cape Town
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