iPendoring 2025 Finalists

Sports Drinkers

Fokof Lager / Bellville + Jaco S.Venter / Bellville + Jaco S.Venter / Bellville + HunterKennedy / Bellville

Client / Brand
Fokof Lager

Entry Title
Sports Drinkers

Description (View/Hide)
In ’n bierlandskap versadig met erfenisstories, stadion-spektakel en vals beloftes, kies Fokof Lager om eerder die waarheid te tap. Geen blink bog of perfect-pour clichés nie, net rou tipografie wat soos kroegliedere oor sport se werklikheid sing: nie elite atlete en goue medaljes nie, maar die alledaagse “sport” van die werklike lewe. Dis bier vir dié wat skaapmentaliteit weier, huigelary uitwys en hul oneerbiedigheid as medalje dra; en elke sluk is ’n standpunt so duidelik soos die naam self: Fokof Lager.

In a beer landscape saturated with heritage tales, stadium spectacle and false promises, Fokof Lager chooses instead to tap the truth. No shiny nonsense or perfect-pour clichés, just raw typography that sings like pub songs about the reality of sport: not elite athletes and golden medals, but the everyday “sport” of real life. It’s beer for those who refuse herd mentality, call out hypocrisy, and wear their irreverence like a medal. And every sip is a statement as clear as the name itself: Fokof Lager.

Entered In

Fokof Lager / Bellville + Jaco S.Venter / Bellville + Jaco S.Venter / Bellville + HunterKennedy / Bellville

Client / Brand
Fokof Lager

Entry Title
Sports Drinkers

Description (View/Hide)
In ’n bierlandskap versadig met erfenisstories, stadion-spektakel en vals beloftes, kies Fokof Lager om eerder die waarheid te tap. Geen blink bog of perfect-pour clichés nie, net rou tipografie wat soos kroegliedere oor sport se werklikheid sing: nie elite atlete en goue medaljes nie, maar die alledaagse “sport” van die werklike lewe. Dis bier vir dié wat skaapmentaliteit weier, huigelary uitwys en hul oneerbiedigheid as medalje dra; en elke sluk is ’n standpunt so duidelik soos die naam self: Fokof Lager.

In a beer landscape saturated with heritage tales, stadium spectacle and false promises, Fokof Lager chooses instead to tap the truth. No shiny nonsense or perfect-pour clichés, just raw typography that sings like pub songs about the reality of sport: not elite athletes and golden medals, but the everyday “sport” of real life. It’s beer for those who refuse herd mentality, call out hypocrisy, and wear their irreverence like a medal. And every sip is a statement as clear as the name itself: Fokof Lager.

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