In 1966, two young cousins were raped and murdered in a small Free State town. Their killer disappeared. For 18 years, a brother searched for justice. Until he found him. Niggies wasn’t just a drama. It was a reckoning. kykNET’s first-ever true crime series unearthed a long-buried South African tragedy and reintroduced it to the national consciousness. Our integrated campaign was built on truth and cultural specificity — targeting Afrikaans and English-speaking South Africans, true crime fans, and generational sleuths. The visual identity drew from real funeral leaflets, newspaper clippings, and court transcripts — placing actors beside victims and headlines from 1966. We launched across TV, social, DOOH, web banners, and press. Four haunting teasers painted the world before the horror. Companion assets appeared in digital and editorial spaces. But this campaign didn’t just live on screens. It sparked dialogue in living rooms and comment sections. Audiences searched, spoke up and remembered. A companion podcast (in partnership with Spotify) expanded the narrative. And at the Klein Karoo Nasionale Kunstefees, we brought the story to life through immersive real-world engagement. The result? • kykNET’s most-watched drama ever • 251.9% increase in Tuesday drama streams • 445% increase in impressions • Catch Up views up 208% • Total viewing up 90% • Google searches up 1340% • Over 300 articles and interviews • R15m+ AVE PR value and 398m reach • Massive social media engagement and national conversation Niggies didn’t just break viewership records. It broke silence. Because some stories don’t end in the credits. They echo. They haunt. And sometimes — they heal.