iPendoring 2025 Finalists

Binne en Buite

AnyaRichter / Johannesburg, + EvanReyneke / Johannesburg, + LindiMaritz / Cape Town

Client / Brand
Music Lyric Video

Entry Title
Binne en Buite

Description (View/Hide)
The Binne & Buite is more than just kinetic typography — it’s an exploration of emotion, identity, and how we show ourselves to the world versus what we carry inside. Inspired by the duality in Elandré’s song, the video intentionally has illusions and colour manipulation to reflect the complexity of feeling one thing while showing another. Every design choice—movement, typeface, and visual rhythm—was crafted to mirror this duality.

This is not just motion graphics, but a story of identity, vulnerability, and emotional performance. Kinetic typography becomes the language of feeling; it doesn't just decorate the lyrics—it embodies them. The video plays with surreal juxtapositions and momentary stillness to mirror emotional shifts: what’s hidden, what’s exposed, and everything in between.

Informed by psychological principles of motion design and Gestalt theory, the animation enhances emotional comprehension through timing, spatial balance, and rhythm. From the grainy textures to the way the lyrics form illusions, it invites you to feel rather than simply watch.

Binne & Buite challenges traditional lyric videos by blending visual storytelling with emotional truth—pushing form, feeling, and creating something that feels as raw and real as the song that inspired it.

Entered In

AnyaRichter / Johannesburg, + EvanReyneke / Johannesburg, + LindiMaritz / Cape Town

Client / Brand
Music Lyric Video

Entry Title
Binne en Buite

Description (View/Hide)
The Binne & Buite is more than just kinetic typography — it’s an exploration of emotion, identity, and how we show ourselves to the world versus what we carry inside. Inspired by the duality in Elandré’s song, the video intentionally has illusions and colour manipulation to reflect the complexity of feeling one thing while showing another. Every design choice—movement, typeface, and visual rhythm—was crafted to mirror this duality.

This is not just motion graphics, but a story of identity, vulnerability, and emotional performance. Kinetic typography becomes the language of feeling; it doesn't just decorate the lyrics—it embodies them. The video plays with surreal juxtapositions and momentary stillness to mirror emotional shifts: what’s hidden, what’s exposed, and everything in between.

Informed by psychological principles of motion design and Gestalt theory, the animation enhances emotional comprehension through timing, spatial balance, and rhythm. From the grainy textures to the way the lyrics form illusions, it invites you to feel rather than simply watch.

Binne & Buite challenges traditional lyric videos by blending visual storytelling with emotional truth—pushing form, feeling, and creating something that feels as raw and real as the song that inspired it.

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