Design

Design
Brand Identity & Collateral Design

DE1A: Logos
Regular Deadline Fee: R1,500.00

May include reference material showing the development of the logo and its application. Include supporting imagery showing the logo in context.

DE1B: Identity Programmes
Regular Deadline Fee: R1,500.00

An entire branding identity for an organisation, product, service or personal brand. The work should express the brand through multiple platforms. Entries must include at least three elements of a brand identity, such as: logo, business cards, letterhead. May include digital components and brand guidelines. Show all elements of the brand identity.

DE1C: General Design
Regular Deadline Fee: R1,500.00

Various design elements, including: Point of Sale, in-store, Direct Mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items, carry bags, fabric designs, wallpaper, wrapping paper, ATM interface, etc.
Design
Graphic Design

DE2A: Posters & Environmental Graphics
Regular Deadline Fee: R1,500.00

Posters are graphics-led printed posters. NOTE: There is a Poster category in Print Communication – for ADVERTISING posters. You must select the most appropriate category for your entry. Environmental Graphics are large graphics that enhance a space, including billboards, indoor graphics and murals. Show in-situ when possible. NOTE: There is a category for ADVERTISING Billboards in the Out of Home category. You must select the most appropriate category for your entry.

DE2B: Package Design
Regular Deadline Fee: R1,500.00

Includes: labels, beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging.
Design
Publication Design

DE3A: Publication Design – Single element
Regular Deadline Fee: R1,500.00

Includes single elements within a publication: magazine insert, book cover, jacket design, magazine cover, publication wrap. For Digital Platforms, see the Design for Digital category. Physical publications only.

DE3B: Publication Design – Whole Publication
Regular Deadline Fee: R1,500.00

Includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category. Physical publications only.

DE3C: Publication Design – Branded Content
Regular Deadline Fee: R1,500.00

This award is for editorial content sponsored by a brand in an editorial setting but is useful and interesting enough to engage the audience in a meaningful way.
Design
Motion & Digital Graphic Design

DE4A: Design for Digital
Regular Deadline Fee: R1,500.00

STATIC: This category recognises the important role that design has in digital media. Any digital platform can be entered here. The focus is on static or limited animation design. Examples include websites, mobile sites and apps, publication design, social media posts and infographics. Entries in other Type A categories, including the Digital category – e.g. a website, may be re-entered here.

DE4B: Broadcast Design
Regular Deadline Fee: R1,500.00

Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content
Design
Product Design

DE5A: General Product Design
Regular Deadline Fee: R1,500.00

Includes product and industrial design, including lighting, fitting and fixtures, point of sale infrastructure, ATMs, etc.
Design
Campaign

DE6A: Design Mixed Media Campaign
Regular Deadline Fee: R1,500.00

A minimum of three different media types are required from the Communication Design category. Please provide an overview of your campaign as a cohesive entry.
Design
Design Crafts

DEWA: Design Crafts – Photography
Regular Deadline Fee: R1,500.00

Only creative work entered into the main Design categories can be re-entered into Design Crafts A single piece may be re-entered into multiple craft categories Crafts must follow the same submission requirements as the corresponding category above.

DEWB: Design Crafts – Writing for Design
Regular Deadline Fee: R1,500.00

Only creative work entered into the main Design categories can be re-entered into Design Crafts A single piece may be re-entered into multiple craft categories Crafts must follow the same submission requirements as the corresponding category above.

DEWC: Design Crafts – Illustration
Regular Deadline Fee: R1,500.00

Only creative work entered into the main Design categories can be re-entered into Design Crafts A single piece may be re-entered into multiple craft categories Crafts must follow the same submission requirements as the corresponding category above.

DEWD: Design Crafts – Typography
Regular Deadline Fee: R1,500.00

Only creative work entered into the main Design categories can be re-entered into Design Crafts A single piece may be re-entered into multiple craft categories Crafts must follow the same submission requirements as the corresponding category above.

Digital

Digital
Digital Communication

IN1A: Display Advertising
Regular Deadline Fee: R1,500.00

Paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows. NOTE: Paid for Video or Film advertising should either go in the YouTube category or the Film category. Each banner ad in a campaign should be entered individually, unless they can only be viewed and understood as one unit.

IN1C: Website, Microsite or Mobile Media
Regular Deadline Fee: R1,500.00

A website is defined as a long-term platform that is the main online representation of a brand (can include personal brands), project or organisation for an on-going period, e.g. bmw.co.ae. A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com Mobile Media includes: Mobile applications, mobile sites, branded games or games with a strong brand identity created specifically for smart phones and/or tablets. NOTE: Do not submit links to URLs or live sites. Work will only be judged via video and/or jpegs.

IN1E: Social Media
Regular Deadline Fee: R1,500.00

Includes the creation of social platforms, the use of existing social platforms, and user-generated content. NOTE: Stand-alone internet video must be entered in the Film category. Entries can be on one platform (e.g. Instagram) or can be a Social Media campaign that extends across several platforms, e.g. Twitter, Instagram and Facebook, as well as custom platforms

IN1F: Digital Applications, Games & Interactive Tools
Regular Deadline Fee: R1,500.00

Includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, branded games or games with a strong brand identity, installations, intelligent applications connected to the Internet, kiosks, and touch tables

IN1G: Online, Mobile Advertising & Email Marketing
Regular Deadline Fee: R1,500.00

Digital
Digital Crafts

INWA: Digital Crafts – User Experience Design
Regular Deadline Fee: R1,500.00

Only digital media can be entered into Digital Crafts. However, Digital Craft entries do not also have to be entered in the main Digital categories. A single piece may be re-entered into multiple craft categories. Crafts must follow the same submission requirements as the corresponding category above.

INWB: Digital Crafts – Writing
Regular Deadline Fee: R1,500.00

Only digital media can be entered into Digital Crafts. However, Digital Craft entries do not also have to be entered in the main Digital categories. A single piece may be re-entered into multiple craft categories. Crafts must follow the same submission requirements as the corresponding category above.

INWC: Digital Crafts – Use of Technology
Regular Deadline Fee: R1,500.00

Only digital media can be entered into Digital Crafts. However, Digital Craft entries do not also have to be entered in the main Digital categories. A single piece may be re-entered into multiple craft categories Crafts must follow the same submission requirements as the corresponding category above.

INWD: Digital Crafts – Music & Sound Design
Regular Deadline Fee: R1,500.00

Only digital media can be entered into Digital Crafts. However, Digital Craft entries do not also have to be entered in the main Digital categories. A single piece may be re-entered into multiple craft categories. Crafts must follow the same submission requirements as the corresponding category above.

Live Communications

Live Communications
Live Communications

LE2A: Live Events
Regular Deadline Fee: R1,500.00

Includes all events created specifically for a brand – both internal or external audiences. This also includes branded content (e.g. art installations, auctions, educational, branded content, conferences, launches, motivational, road shows, screenings, service & social responsibility) NOTE: A Live Event must have an invited audience. DO NOT ENTER ACTIVATIONS HERE

LE2B: Live Activations
Regular Deadline Fee: R1,500.00

Entries include any brand activation where live performance in real-time is key to communicating the brand message and creating an immersive audience experience. This can include live performances, demonstrations, and a host that interacts with the audience to bring the brand message to life, with an incidental audience that has not been invited. There may or may not be direct audience participation and interaction. Entries must demonstrate the role of performance NOTE: EXCLUDES promos with no live performance. Brand activations and promotions that use promotional staff should be entered into the Ambient category

LE2C: Sponsorship
Regular Deadline Fee: R1,500.00

Including sponsorship of consumer-focused sporting and lifestyle events. Entries in this category must show a sponsor, and audience participation must be via ticketing. For example, single sporting events or sport series, sport teams, events, art fairs, expos, musical concerts. NOTE: Events created specifically for the brand (e.g. Car Launch) even with a ticketed audience must be entered into Live Events.
Live Communications
Live Crafts

LEWA: Live Crafts – Direction
Regular Deadline Fee: R1,500.00

The craft award goes to the director. Whereby the director has clearly been a major influence on the overall craft and therefore success of the live event. Only Live entries can be entered into Live Crafts. However, Live Craft entries do not also have to be entered in the main Live categories. No physical entries allowed for this category. Electronic Craft entry requirements follow the same specifications as those in the main Live Events category.

LEWB: Live Crafts – Writing
Regular Deadline Fee: R1,500.00

Only Live entries can be entered into Live Crafts. However, Live Craft entries do not also have to be entered in the main Live categories. No physical entries allowed for this category. Electronic Craft entry requirements follow the same specifications as those in the main Live Events category.

LEWC: Live Crafts – Art Direction/Stylist
Regular Deadline Fee: R1,500.00

Only Live entries can be entered into Live Crafts. However, Live Craft entries do not also have to be entered in the main Live categories. No physical entries allowed for this category. Electronic Craft entry requirements follow the same specifications as those in the main Live Events category.

LEWD: Live Crafts – Original Music & Sound Design
Regular Deadline Fee: R1,500.00

Note: Only original music/soundtracks will be considered here. Do not enter existing licensed music/tracks. Only Live entries can be entered into Live Crafts. However, Live Craft entries do not also have to be entered in the main Live categories. No physical entries allowed for this category. Electronic Craft entry requirements follow the same specifications as those in the main Live Events category.

LEWE: Live Crafts – Performance
Regular Deadline Fee: R1,500.00

The craft award goes to the actor / artist. For an outstanding performance by the actor(s) or voice-over artist(s), that enhances the quality of the event/activation. Only Live entries can be entered into Live Crafts. However, Live Craft entries do not also have to be entered in the main Live categories. No physical entries allowed for this category. Electronic Craft entry requirements follow the same specifications as those in the main Live Events category.

LEWF: Live Crafts – Use of Technology
Regular Deadline Fee: R1,500.00

The craft award goes to the technical staging company. Innovation in the use of technology for a live event. Includes lighting, staging, and any other technical elements that add value to the event. Only Live entries can be entered into Live Crafts. However, Live Craft entries do not also have to be entered in the main Live categories. No physical entries allowed for this category. Electronic Craft entry requirements follow the same specifications as those in the main Live Events category.

LEWG: Live Crafts – Video & Motion Graphic Design
Regular Deadline Fee: R1,500.00

The craft award goes to the motion graphic designer. Includes all electronic material created for screens at the event. Only Live entries can be entered into Live Crafts. However, Live Craft entries do not also have to be entered in the main Live categories. No physical entries allowed for this category. Electronic Craft entry requirements follow the same specifications as those in the main Live Events category.

Out of Home

Out of Home
Out of Home

OU1A: Outdoor Media
Regular Deadline Fee: R1,500.00

All fixed outdoor media spaces, including billboards, electronic screens, bus shelters, street pole advertising, building wraps, murals, & playing fields.

OU1B: In-store
Regular Deadline Fee: R1,500.00

Includes all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, digital screens, stair risers, trolleys, washroom advertising, window displays. NOTE: EXCLUDES Posters that are on display in-store, which should be entered in the “Print - Indoor Poster” category.

OU1C: Transit & Air
Regular Deadline Fee: R1,500.00

Includes anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons).

OU1D: Direct Mail
Regular Deadline Fee: R1,500.00

Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc. NOTE: There is also a Direct Mail category in Design. If you would like to submit the entry and have it judged for its design aesthetic, enter it in the Design category.

OU1E: Ambient
Regular Deadline Fee: R1,500.00

All free-format, non-traditional forms of media, including use of public spaces, handouts & giveaways, kiosks & displays, and never before used media.

Print

Radio & Audio

Radio & Audio
Radio & Audio

RA1A: Radio Station Commercials
Regular Deadline Fee: R1,500.00

Includes all radio commercials flighted on radio stations, whether broadcast or Internet radio.

RA1B: Internet & Mobile Audio Commercials
Regular Deadline Fee: R1,500.00

Includes all audio clips distributed via the Internet or Mobile media, including: podcasts, email, website downloads.

RA1C: Branded Content – Radio & Audio
Regular Deadline Fee: R1,500.00

Branded Content includes the integration of a brand into a content platform-either pre-existing or created specifically for the purpose of promoting a brand (corporate or personal), event, etc. Includes: one-off features, mini-series, event coverage, including all genres – fiction, reality, documentary or entertainment. Platforms include radio stations, whether broadcast or Internet radio, audio clips distributed via the Internet or mobile media, such as: podcasts, email, website downloads. OPTION A: The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content. OPTION B: The brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an ongoing series, in one or more episodes. Ensure your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have
Radio & Audio
Radio & Audio Crafts

RAWA: Radio & Audio Crafts – Direction
Regular Deadline Fee: R1,500.00

The craft award is awarded to the radio director.

RAWB: Radio & Audio Crafts – Writing
Regular Deadline Fee: R1,500.00

The craft award is awarded to the writer.

RAWC: Radio & Audio Crafts – Original Music & Sound Design
Regular Deadline Fee: R1,500.00

The craft award is awarded to the music composer or sound designer. For the composition of an outstanding, original piece of music and/or sound effects design for radio, whereby the craft of the composer / sound designer is unique and greatly enhances the commercial. Only original sound effects / music / soundtracks can be entered here. Do not enter existing licensed music or tracks.

RAWD: Radio & Audio Crafts – Performance
Regular Deadline Fee: R1,500.00

The Craft Award is awarded to the performer / artist. For an outstanding performance in a radio commercial by the voice-over artist, that enhances the quality of the radio or audio craft.

Student Awards

Student Awards
Student Film

ST1A: TV, Cinema commercials & Online Advertising
Regular Deadline Fee: R350.00

This category is for “paid media” Film, for example NOT videos that would be uploaded to YouTube as content. These must be commercials for a specific brand. Entries must be designed for broadcast media or the Internet. Only finished commercials can be entered (no storyboards).

ST1B: Motion Graphic Design
Regular Deadline Fee: R350.00

Includes: moving images created for broadcast or online, including commercial station and channel branding, logos, interstitials, identities, programme branding, online animations or other video content – created as part of coursework AV media created as part of coursework for an educational facility can be submitted
Student Awards
Student Radio & Audio

ST2A: Radio Commercials & Branded Content
Regular Deadline Fee: R350.00

Commercials include: radio commercials for broadcast or internet radio. Branded Content includes: one-off features, mini-series, event coverage, including all genres – fiction, reality, documentary or entertainment. These must be commercials for a specific brand. The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content. Ensure your entry description explains the context and how the material was viewed. Only finished commercials can be entered.
Student Awards
Student Print

ST3A: Newspaper Advertising
Regular Deadline Fee: R350.00

Newspaper includes: all advertising in Newspapers using standard advertising media space

ST3B: Magazine Advertising
Regular Deadline Fee: R350.00

Magazine includes: all advertising in Magazines using standard media space

ST3C: Tactical Use of Print
Regular Deadline Fee: R350.00

Tactical Use of Print includes: non-traditional and special use of Newspapers, e.g. complete feature or inserts, use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D etc You may also provide additional information explaining the entry JPEG and/or video. NOTE: Advertisements that use traditional media space, e.g. a single page ad, are not considered tactical and should be entered in the Newspaper & Magazine Advertising category, even if an advert is specific to a particular event, date or other occurrence

ST3D: Indoor Posters
Regular Deadline Fee: R350.00

NOTE: All Outdoor and Street Pole entries must go in the Out of Home category.
Student Awards
Student Digital Communication

ST4A: Digital Media - Display Advertising
Regular Deadline Fee: R350.00

Display Advertising is paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows. These must be commercials for a specific brand. The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content. Ensure your entry description explains the context and how the material was viewed Only finished commercials can be entered.

ST4B: Website or Microsite
Regular Deadline Fee: R350.00

A website is defined as a long-term platform that is the main online representation of a brand (can include personal brands), project or organisation for an on-going period, e.g. bmw.co.ae. A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. skipfriday13.com NOTE: Do not submit links to URLs or live sites. Work will only be judged via video and/or jpegs.

ST4C: Social Media
Regular Deadline Fee: R350.00

Includes the creation of social platforms, the use of existing social platforms, and user-generated content. Ensure your entry description explains the context and how the material was viewed

ST4D: Digital Applications, Games & Interactive Tools
Regular Deadline Fee: R350.00

Includes: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, branded games or games with a strong brand identity, installations, intelligent applications connected to the Internet, kiosks, and touch tables. Ensure your entry description explains the context and how the material was viewed

ST4E: Mobile Media
Regular Deadline Fee: R350.00

Includes: Mobile applications, mobile sites, branded games or games with a strong brand identity created specifically for smart phones and/or tablets. Ensure your entry description explains the context and how the material was viewed
Student Awards
Student Design

ST5A: Logos
Regular Deadline Fee: R350.00

Logos: May include reference material showing the development of the logo and its application. Include supporting imagery showing the logo in context.

ST5B: Identity Programmes
Regular Deadline Fee: R350.00

Identity Programmes: An entire branding identity for an organisation, product, service or person. The work should express the brand through multiple platforms. Entries must include at least three elements of a brand identity, such as: logo, business cards, letterhead and envelopes. May include digital components.

ST5C: General Design
Regular Deadline Fee: R350.00

Various design elements, including: point of sale, in-store, direct mail, greeting cards, calendars, invitations, labels, stamps, menus, promotional items etc. NOTE: There is a Direct Mail category in Out of Home. You must select the most appropriate category for your entry

ST5D: Publication Design - Single element
Regular Deadline Fee: R350.00

Includes single elements within a publication: magazine insert, book cover, jacket design, magazine cover, publication wrap. For Digital Platforms, see the Design for Digital category. Physical Publications Only

ST5E: Publication Design - Whole publication
Regular Deadline Fee: R350.00

Includes: annual reports, books, brochures, magazines, manuals, newspapers, and technical literature. For Digital Platforms, see the Design for Digital category. Please send images and appropriate descriptions on either one or more JPEGS.

ST5F: Package Design
Regular Deadline Fee: R350.00

Includes: labels, beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging, and ecommerce delivery packaging. Please send images and appropriate descriptions on either one or more JPEGS.

ST5G: Motion Graphics
Regular Deadline Fee: R350.00

Including animation, special visual effects, opening and closing credits, channel identities and TV promos. Any AV media created as part of coursework for an educational facility can be submitted, including music videos, short films, etc. Entries in other Single Category, including the Digital category - e.g. a website, may be re-entered here.

ST5H: Design for Digital
Regular Deadline Fee: R350.00

STATIC: This category recognises the important role that design has in digital media. Any digital platform can be entered here. The focus is on static or limited animation design. Examples include websites, mobile sites and apps, publication design, social media posts and infographics. Entries in other Single Category, including the Digital category – e.g. a website, may be re-entered here.
Student Awards
Student Out of Home

ST6A: Outdoor Media
Regular Deadline Fee: R350.00

All fixed outdoor media spaces, including billboards, electronic screens, bus shelters, street pole advertising, building wraps, murals, & playing fields.

ST6B: In-Store
Regular Deadline Fee: R350.00

Includes all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, digital screens, stair risers, trolleys, washroom advertising, window displays. NOTE: EXCLUDES Posters that are on display in-store, which should be entered in the “Print - Indoor Poster” category.

ST6C: Transit & Air
Regular Deadline Fee: R350.00

Includes anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons).

ST6D: Direct Mail
Regular Deadline Fee: R350.00

Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc. There is also a Direct Mail category in Design. If you would like to submit the entry and have it judged for its design aesthetic, enter it in the Design category.

ST6E: Ambient
Regular Deadline Fee: R350.00

All free-format, non-traditional forms of media, including use of public spaces, handouts & giveaways, kiosks & displays, and never before used media.
Student Awards
Student Print, Design & OOH Crafts

ST7A: Student Print, Design & OOH Crafts – Art Direction
Regular Deadline Fee: R350.00

Only creative work applicable to the Print, Design & OOH categories can be entered into Print, Design & OOH crafts however, it is not a prerequisite that your work is entered into one of these categories Crafts must follow the same submission requirements as the corresponding category.

ST7B: Student Print, Design & OOH Crafts – Writing
Regular Deadline Fee: R350.00

Only creative work applicable to the Print, Design & OOH categories can be entered into Print, Design & OOH crafts however, it is not a prerequisite that your work is entered into one of these categories Crafts must follow the same submission requirements as the corresponding category.

ST7C: Student Print, Design & OOH Crafts – Illustration
Regular Deadline Fee: R350.00

Only creative work applicable to the Print, Design & OOH categories can be entered into Print, Design & OOH crafts however, it is not a prerequisite that your work is entered into one of these categories Crafts must follow the same submission requirements as the corresponding category.

ST7D: Student Print, Design & OOH Crafts – Typography
Regular Deadline Fee: R350.00

Only creative work applicable to the Print, Design & OOH categories can be entered into Print, Design & OOH crafts however, it is not a prerequisite that your work is entered into one of these categories Crafts must follow the same submission requirements as the corresponding category.

ST7E: Student Print, Design & OOH Crafts – Photography
Regular Deadline Fee: R350.00

Only creative work applicable to the Print, Design & OOH categories can be entered into Print, Design & OOH crafts however, it is not a prerequisite that your work is entered into one of these categories Crafts must follow the same submission requirements as the corresponding category.
Student Awards
Student Integrated Campaign

ST8: Student Integrated Multimedia - campaign
Regular Deadline Fee: R650.00

Overview of your campaign as a cohesive entry. Entries should explain the integration of the different media platforms. Minimum 3 different media types

Film

Film
Film

TV1A: Television & Cinema Commercials with a production budget exceeding R1m
Regular Deadline Fee: R1,500.00

Entries must be designed for broadcast and first aired on television or cinema. Entries must include original content.

TV1B: Television & Cinema Commercials with production budget under R1m
Regular Deadline Fee: R1,500.00

Entries must be designed for broadcast and first aired on television or cinema. Includes TV promotions and advertorials. Entries must include original content.

TV1C: Online Film & Commercials
Regular Deadline Fee: R1,500.00

Videos created specifically for Internet or mobile communication. This includes YouTube paid-for commercials. Videos created specifically for Internet or mobile communication. This includes viral videos and promotions, and videos created for social media. Entries must include original content.

TV1D: TV Trailers and Content Promos
Regular Deadline Fee: R1,500.00

This includes all promotions for broadcast content. Existing footage may be used, e.g. material from featured programming content. Entries must include original content. NOTE: this does NOT include station and channel branding, such as logos and interstitials - this should be entered in the Broadcast Design & Graphics in Communication Design.

TV1E: Non-Broadcast Video and Film
Regular Deadline Fee: R1,500.00

Video created specifically to air on screens other than TV, cinema or the Internet. This includes in-store, waiting rooms, in-flight, stadiums, outdoor screens, airports, event screenings, corporate video. NOTE: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have. Provide an overview video if possible.

TV1F: Branded Content Film
Regular Deadline Fee: R1,500.00

For the creation of an ongoing Branded Content series made up of multiple episodes or video elements. Branded Content includes the integration of a brand into a content platform – either pre-existing or created specifically for the purpose of promoting a brand (brand here can be applied to musicians and other personal identity brands). Includes: Mini-series made for television, cinema, DVD, or online release, including all genres – fiction, reality, documentary and entertainment OPTION A: The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content. OPTION B: The brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an ongoing television series, in one or more episodes. NOTE: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide, a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have. Provide an overview video if possible
Film
Film Crafts

TVWA: Film Crafts – Direction
Regular Deadline Fee: R1,500.00

The craft award goes to the film director. Only Film entries can be entered into Film Crafts. However, Film Craft entries do not also have to be entered in the main Film categories. Film Crafts can include any film or video work created in South Africa's indigenous language (must be at least 70% indigenous language). A single piece may be re-entered into multiple craft categories.

TVWB: Film Crafts – Cinematography
Regular Deadline Fee: R1,500.00

The craft award goes to the director of photography. For lighting and camera techniques. Only Film entries can be entered into Film Crafts. However, Film Craft entries do not also have to be entered in the main Film categories A single piece may be re-entered into multiple craft categories.

TVWC: Film Crafts – Writing
Regular Deadline Fee: R1,500.00

The craft award goes to the writer. For an original script. Only Film entries can be entered into Film Crafts. However, Film Craft entries do not also have to be entered in the main Film categories. Film Crafts can include any film or video work created in South Africa's indigenous language (must be at least 70% indigenous language). A single piece may be re-entered into multiple craft categories.

TVWD: Film Crafts – Production Design
Regular Deadline Fee: R1,500.00

The craft award goes to the film production company art director/stylist. For outstanding, in-camera original art direction of a film, incorporating set design, set dressing, styling, make-up, props and wardrobe. Only Film entries can be entered into Film Crafts. However, Film Craft entries do not also have to be entered in the main Film categories. Film Crafts can include any film or video work created in South Africa's indigenous language (must be at least 70% indigenous language). A single piece may be re-entered into multiple craft categories.

TVWE: Film Crafts – Animation
Regular Deadline Fee: R1,500.00

The craft award goes to the animator. Includes any use or combination of cel, stop-motion and computer animation in 2D or 3D Only Film entries can be entered into Film Crafts. However, Film Craft entries do not also have to be entered in the main Film categories. Film Crafts can include any film or video work created in South Africa's indigenous language (must be at least 70% indigenous language). A single piece may be re-entered into multiple craft categories.

TVWF: Film Crafts – Special Visual Effects
Regular Deadline Fee: R1,500.00

The craft award goes to the VFX Operator. Includes practical elements of the production design that take place 'in- camera', such as model-making and explosions, as well as effects added or created after filming has taken place, e.g. digital effects, CGI and compositing. Includes 3D effects over live action plates (e.g. fire, particles, water, face replacements, matte paintings, CG characters, CG props, set extensions etc.) Entries must include original content. Only Film entries can be entered into Film Crafts. However, Film Craft entries do not also have to be entered in the main Film categories. Film Crafts can include any film or video work created in South Africa's indigenous language (must be at least 70% indigenous language). A single piece may be re-entered into multiple craft categories.

TVWG: Film Crafts – Editing
Regular Deadline Fee: R1,500.00

The craft award goes to the off-line editor. For an outstanding and unique editing technique applied to a film/commercial that enhances the quality of the commercial Entries must include original content. Only Film entries can be entered into Film Crafts. However, Film Craft entries do not also have to be entered in the main Film categories. Film Crafts can include any film or video work created in South Africa's indigenous language (must be at least 70% indigenous language). A single piece may be re-entered into multiple craft categories.

TVWH: Film Crafts – Original Music & Sound Design
Regular Deadline Fee: R1,500.00

The craft award goes to the music composer or sound designer. For the composition of an outstanding, original piece of music and/or sound effects designed for a film commercial, whereby the craft of the composer/sound designer is unique and greatly enhances the film commercial. Please note that only original music / soundtracks can be entered here. Do not enter existing licensed music / tracks. Only original sound effects / music / soundtracks can be entered here. Do not enter existing licensed music or tracks. Only Film entries can be entered into Film Crafts. However, Film Craft entries do not also have to be entered in the main Film categories. Film Crafts can include any film or video work created in South Africa's indigenous language (must be at least 70% indigenous language). A single piece may be re-entered into multiple craft categories.

TVWJ: Film Crafts – Best Use of Licensed Music
Regular Deadline Fee: R1,500.00

The craft award goes to the music supervisor. For the best use of licensed music where the choice and marriage of the musical score to the picture enhances the creative idea. Only licensed music can be entered here. Do not enter originally composed music or sound effects. Only Film entries can be entered into Film Crafts. However, Film Craft entries do not also have to be entered in the main Film categories. Film Crafts can include any film or video work created in South Africa's indigenous language (must be at least 70% indigenous language). A single piece may be re-entered into multiple craft categories.

TVWK: Film Crafts – Performance
Regular Deadline Fee: R1,500.00

The craft award goes to the actor / artist. For an outstanding performance in a film by the on-camera actor or off-camera artist (eg: voice-over), that enhances the quality of the commercial Entries must include original content. Only Film entries can be entered into Film Crafts. However, Film Craft entries do not also have to be entered in the main Film categories. Film Crafts can include any film or video work created in South Africa's indigenous language (must be at least 70% indigenous language). A single piece may be re-entered into multiple craft categories.

Integrated Campaign

Integrated Campaign
Integrated Campaign

XA1A: Integrated Multimedia – Campaign
Regular Deadline Fee: R2,800.00

Entries should explain the integration of the different media platforms and provide an overview of the campaign as a cohesive entry. Minimum 3 different media types across 3 Main categories

Sponsors

DAGBREEK TRUST

MARKLIVES

PANSALB

BIZCOMMUNITY

NEWSCLIP

UNIVERSITY OF JOHANNESBURG - FACULTY OF HUMANITIES

LOBENGULA ADVERTISING

BREINSTORM BRAND ARCHITECTS

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