Insight:
Male patterned baldness can affect a man’s confidence and self-esteem. To combat this most men have found solutions to keep their self-esteem and confidence intact by spraying, sprinkling and gluing to cover up the bald spot, receding hairline and that thinning crown.

Idea:
As BIC we want to stand in solidarity with the everyday man who is fighting their baldness. We want to let them know that we see their efforts and that at BIC sikhona maw’sidinga (here, when they’re ready) to Flex their bald head.