iPendoring 2026 Finalists

ZEP

McCann Worldgroup South Africa (Pty) Ltd / Johannesburg

Client / Brand
BiC Shavers

Entry Title
ZEP

Description (View/Hide)
iGrootman: A South African street slang term used to show respect to an older man.

When many men want to appear younger, shaving their grey-haired beard becomes one way to achieve that. Through his inner monologue, we hear iGrootman debate with himself about the environment he is in, carefully monitoring his actions and speech so he does not expose his age. His confidence comes from knowing that, as long as he plays the part, his appearance, thanks to the BiC Flex 5 Hybrid Sensitive will definitely not betray him.

Entered In

McCann Worldgroup South Africa (Pty) Ltd / Johannesburg

Client / Brand
BiC Shavers

Entry Title
ZEP

Description (View/Hide)
iGrootman: A South African street slang term used to show respect to an older man.

When many men want to appear younger, shaving their grey-haired beard becomes one way to achieve that. Through his inner monologue, we hear iGrootman debate with himself about the environment he is in, carefully monitoring his actions and speech so he does not expose his age. His confidence comes from knowing that, as long as he plays the part, his appearance, thanks to the BiC Flex 5 Hybrid Sensitive will definitely not betray him.

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