iPendoring 2026 Finalists

Fees Voluit

Sentient Creative / Linden, Johannesburg + Gordon Bakkes + RoecheSchwim + Antoinette Johnson

Client / Brand
KKNK

Entry Title
Fees Voluit

Description (View/Hide)
Background & brief

The Klein Karoo Nasionale Kunstefees (KKNK) is a prominent South African arts festival that takes place annually in Oudtshoorn, located in the Klein Karoo region of the Western Cape. Established in 1994, the KKNK is the largest Afrikaans-language arts festival and serves as a platform for a wide range of artistic expressions, including theatre, music, visual arts, dance, literature, and film.

We were tasked with the conceptualisation and roll-out of the creative campaign for the KKNK 2026, which took place between 28 March and 4 April. This year also marked the KKNK’s 30th birthday.

Insight & concept

For 30 years, the KKNK has been a highlight on South Africa’s arts calendar - and this festival is still going strong.

We wanted the 2026 campaign to be a celebration of where we come from, and where we are headed.

From festival veterans to fresh voices; day-1 fans to a whole new generation of festival-goers: in 2026 we are going bigger than ever.

Thus, our idea was born:

KKNK 2026
Voluit!

Translation:
KKNK 2026
Full on!/All in!

In this tongue-in-cheek campaign, we encouraged people to live their best festival lives in 2026, kicking off the KKNK’s next 30 years in unforgettable fashion.

Entered In

Sentient Creative / Linden, Johannesburg + Gordon Bakkes + RoecheSchwim + Antoinette Johnson

Client / Brand
KKNK

Entry Title
Fees Voluit

Description (View/Hide)
Background & brief

The Klein Karoo Nasionale Kunstefees (KKNK) is a prominent South African arts festival that takes place annually in Oudtshoorn, located in the Klein Karoo region of the Western Cape. Established in 1994, the KKNK is the largest Afrikaans-language arts festival and serves as a platform for a wide range of artistic expressions, including theatre, music, visual arts, dance, literature, and film.

We were tasked with the conceptualisation and roll-out of the creative campaign for the KKNK 2026, which took place between 28 March and 4 April. This year also marked the KKNK’s 30th birthday.

Insight & concept

For 30 years, the KKNK has been a highlight on South Africa’s arts calendar - and this festival is still going strong.

We wanted the 2026 campaign to be a celebration of where we come from, and where we are headed.

From festival veterans to fresh voices; day-1 fans to a whole new generation of festival-goers: in 2026 we are going bigger than ever.

Thus, our idea was born:

KKNK 2026
Voluit!

Translation:
KKNK 2026
Full on!/All in!

In this tongue-in-cheek campaign, we encouraged people to live their best festival lives in 2026, kicking off the KKNK’s next 30 years in unforgettable fashion.

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