iPendoring 2026 Finalists
When there is tough to be done
Publicis Groupe Africa / Johannesburg + SizweMbiza + KatinkaJoubert + Ryan Whitelaw
Client / Brand
Toyota
Entry Title
When there is tough to be done
Description (View/Hide)
A bakkie is there to do stuff, but a Hilux is there to do tough. In 2026 Toyota reclaimed toughness by launching the new generation Hilux through a multi-lingual TV campaign celebrating what tough means to South Africans from all walks of life.
Entered In
Publicis Groupe Africa / Johannesburg + SizweMbiza + KatinkaJoubert + Ryan Whitelaw
Client / Brand
Toyota
Entry Title
When there is tough to be done
Description (View/Hide)
A bakkie is there to do stuff, but a Hilux is there to do tough. In 2026 Toyota reclaimed toughness by launching the new generation Hilux through a multi-lingual TV campaign celebrating what tough means to South Africans from all walks of life.
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