iPendoring 2026 Finalists
When there is tough to be done (Afrikaans)
Studio One / Johannesburg + Ryan Whitelaw + KatinkaJoubert
Client / Brand
Toyota
Entry Title
When there is tough to be done (Afrikaans)
Description (View/Hide)
A bakkie is there to do stuff, but a Hilux is there to do tough. In 2026 Toyota reclaimed toughness by launching the new generation Hilux through a multi-lingual TV campaign celebrating what tough means to South Africans from all walks of life.
Entered In
Studio One / Johannesburg + Ryan Whitelaw + KatinkaJoubert
Client / Brand
Toyota
Entry Title
When there is tough to be done (Afrikaans)
Description (View/Hide)
A bakkie is there to do stuff, but a Hilux is there to do tough. In 2026 Toyota reclaimed toughness by launching the new generation Hilux through a multi-lingual TV campaign celebrating what tough means to South Africans from all walks of life.
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LePub Johannesburg / Johannesburg + Hamilton Zwane / Johannesburg + Jan van Biljon / JohannesburgSanulac Nutritionals South Africa – Infacare Kid 4
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DIS ÓÓK KLYNTJI
Klyntji / Johannesburg + Drianco Fourie / Johannesburg + Paula Stephanie Kruger / JohannesburgKLYNTJI
Finalist
When there is tough to be done (Zulu)
Studio One / Johannesburg + Sizwe Mbiza + Ryan WhitelawToyota