iPendoring 2026 Finalists
When there is tough to be done (Zulu)
Publicis Groupe Africa / Johannesburg + SizweMbiza + Ryan Whitelaw
Client / Brand
Toyota
Entry Title
When there is tough to be done (Zulu)
Description (View/Hide)
A bakkie is there to do stuff, but a Hilux is there to do tough. In 2026 Toyota reclaimed toughness by launching the new generation Hilux through a multi-lingual TV campaign celebrating what tough means to South Africans from all walks of life
Entered In
Publicis Groupe Africa / Johannesburg + SizweMbiza + Ryan Whitelaw
Client / Brand
Toyota
Entry Title
When there is tough to be done (Zulu)
Description (View/Hide)
A bakkie is there to do stuff, but a Hilux is there to do tough. In 2026 Toyota reclaimed toughness by launching the new generation Hilux through a multi-lingual TV campaign celebrating what tough means to South Africans from all walks of life
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Local is LekkeSlaap
LekkeSlaap.co.za / Cape Town + Freckle Agency / Cape TownLekkeSlaap
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Boyo goes to Venda
Boomtown / Johannesburg + Wimpy South Africa / Johannesburg + DARLING FILMS / Johannesburg + POST MODERN STUDIOS / JohannesburgWimpy South Africa
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Soccer Grannies
Grid Worldwide / JohannesburgLesaka
Finalist
Pony Racers
Grid Worldwide / JohannesburgLesaka