iPendoring 2026 Finalists
When there is tough to be done (Zulu)
Studio One / Johannesburg + Ryan Whitelaw + SizweMbiza
Client / Brand
Toyota
Entry Title
When there is tough to be done (Zulu)
Description (View/Hide)
A bakkie is there to do stuff, but a Hilux is there to do tough. In 2026 Toyota reclaimed toughness by launching the new generation Hilux through a multi-lingual TV campaign celebrating what tough means to South Africans from all walks of life
Entered In
Studio One / Johannesburg + Ryan Whitelaw + SizweMbiza
Client / Brand
Toyota
Entry Title
When there is tough to be done (Zulu)
Description (View/Hide)
A bakkie is there to do stuff, but a Hilux is there to do tough. In 2026 Toyota reclaimed toughness by launching the new generation Hilux through a multi-lingual TV campaign celebrating what tough means to South Africans from all walks of life
View More Entries
Finalist
Rollerskaters
Grid Worldwide / JohannesburgLesaka
Finalist
Boyo goes to Venda
Boomtown / Johannesburg + Wimpy South Africa / Johannesburg + DARLING FILMS / Johannesburg + POST MODERN STUDIOS / JohannesburgWimpy South Africa
Finalist
Pony Racers
Grid Worldwide / JohannesburgLesaka
Finalist
Local is LekkeSlaap
LekkeSlaap.co.za / Cape Town + Freckle Agency / Cape TownLekkeSlaap