iPendoring 2026 Finalists

When there is tough to be done (Afrikaans)

Studio One / Johannesburg + KatinkaJoubert + Ryan Whitelaw

Client / Brand
Toyota

Entry Title
When there is tough to be done (Afrikaans)

Description (View/Hide)
A bakkie is there to do stuff, but a Hilux is there to do tough. In 2026 Toyota reclaimed toughness by launching the new generation Hilux through a multi-lingual TV campaign celebrating what tough means to South Africans from all walks of life.

Entered In

Studio One / Johannesburg + KatinkaJoubert + Ryan Whitelaw

Client / Brand
Toyota

Entry Title
When there is tough to be done (Afrikaans)

Description (View/Hide)
A bakkie is there to do stuff, but a Hilux is there to do tough. In 2026 Toyota reclaimed toughness by launching the new generation Hilux through a multi-lingual TV campaign celebrating what tough means to South Africans from all walks of life.

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