iPendoring 2026 Finalists

The Philipstown WireCar Grand Prix Logo (WGP)

Accenture Song South Africa / Cape Town + The Philipstown WireCar Foundation / Philipstown

Client / Brand
The Philipstown WireCar Foundation

Entry Title
The Philipstown WireCar Grand Prix Logo (WGP)

Description (View/Hide)
A logo, built like the cars themselves. In the middle of South Africa is Philipstown. For over a decade, the children here have raced cars they build by hand from wire and scrap. For fifteen years, only the locals knew it existed. In 2024, the race was reimagined for the world. It needed a mark of its own. A logo bold enough for a stadium banner. Refined enough for a phone screen. Honest enough to belong to the kids who started it all. We studied how the wire cars are made. Then we built the logo the same way. A monogram. Twisted. Bound. Stripped back to the only form that mattered. Twin parallel strokes carry the conventions of motorsport branding while referencing the dual track dirt roads where the race is run. Three imperfect bindings, each holding two wire gauges, hero the craft of the actual builds. Nothing was smoothed. Nothing was corrected. The flaws are the form. Up close, the mark reads as object. At distance, it reads as speed. It works as a flat vector on screen and as a physical 3D piece in the dirt. One mark. Every scale. Every surface. The logo does not sit above the race. It comes from it.

Entered In

Accenture Song South Africa / Cape Town + The Philipstown WireCar Foundation / Philipstown

Client / Brand
The Philipstown WireCar Foundation

Entry Title
The Philipstown WireCar Grand Prix Logo (WGP)

Description (View/Hide)
A logo, built like the cars themselves. In the middle of South Africa is Philipstown. For over a decade, the children here have raced cars they build by hand from wire and scrap. For fifteen years, only the locals knew it existed. In 2024, the race was reimagined for the world. It needed a mark of its own. A logo bold enough for a stadium banner. Refined enough for a phone screen. Honest enough to belong to the kids who started it all. We studied how the wire cars are made. Then we built the logo the same way. A monogram. Twisted. Bound. Stripped back to the only form that mattered. Twin parallel strokes carry the conventions of motorsport branding while referencing the dual track dirt roads where the race is run. Three imperfect bindings, each holding two wire gauges, hero the craft of the actual builds. Nothing was smoothed. Nothing was corrected. The flaws are the form. Up close, the mark reads as object. At distance, it reads as speed. It works as a flat vector on screen and as a physical 3D piece in the dirt. One mark. Every scale. Every surface. The logo does not sit above the race. It comes from it.