iPendoring 2026 Finalists

Eet Plaaslik

AnéCloete / Stellenbosch + KarlienDe Villiers / Stellenbosch

Client / Brand
Uber Eats

Entry Title
Eet Plaaslik

Description (View/Hide)
UBER EATS: Illustrated Advertising Campaign

This illustrated advertising campaign for Uber Eats celebrates the immediacy, variety and shared enjoyment of food delivery through energetic, food-led visual storytelling. Designed primarily for digital display advertising, the campaign adapts a cohesive illustrative system across multiple screen formats, including web banners, mobile placements and digital interfaces, with an additional execution adapted for print. Food, hands, devices and everyday ordering moments overlap in lively compositions that connect the digital act of ordering with the physical pleasure of eating. Bold colour, movement and playful visual exaggeration create a distinctive campaign language while maintaining the recognisable character and accessibility of the Uber Eats brand.

Entered In

AnéCloete / Stellenbosch + KarlienDe Villiers / Stellenbosch

Client / Brand
Uber Eats

Entry Title
Eet Plaaslik

Description (View/Hide)
UBER EATS: Illustrated Advertising Campaign

This illustrated advertising campaign for Uber Eats celebrates the immediacy, variety and shared enjoyment of food delivery through energetic, food-led visual storytelling. Designed primarily for digital display advertising, the campaign adapts a cohesive illustrative system across multiple screen formats, including web banners, mobile placements and digital interfaces, with an additional execution adapted for print. Food, hands, devices and everyday ordering moments overlap in lively compositions that connect the digital act of ordering with the physical pleasure of eating. Bold colour, movement and playful visual exaggeration create a distinctive campaign language while maintaining the recognisable character and accessibility of the Uber Eats brand.

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