iPendoring 2026 Finalists

Maak ‘n Plan

CaitlinWoldu / Cape Town + StephSimpson / Cape Town

Client / Brand
Self-initiated

Entry Title
Maak ‘n Plan

Description (View/Hide)

Brief
Create an illustrated trading card game that utilises and subverts stereotypes, using a South African context. Include packaging and game-related merchandise.

Problem
Racial stereotypes and colourism continue to create disharmony among P.O.C communities in Cape Town, echoing divisions rooted in apartheid thinking.

Insight
Stereotypes lose their power when they are exposed, challenged, and reclaimed. Humour is a unifying tool in South Africa and can create a safe space for people to see beyond assumptions and recognise shared struggles.

Solution
Maak ‘n Plan is a roleplaying card game where characters based on familiar P.O.C personalities must work together to overcome common South Africa challenges. The game encourages unity, humour, and collaboration while highlighting systemic obstacles.

Entered In

CaitlinWoldu / Cape Town + StephSimpson / Cape Town

Client / Brand
Self-initiated

Entry Title
Maak ‘n Plan

Description (View/Hide)

Brief
Create an illustrated trading card game that utilises and subverts stereotypes, using a South African context. Include packaging and game-related merchandise.

Problem
Racial stereotypes and colourism continue to create disharmony among P.O.C communities in Cape Town, echoing divisions rooted in apartheid thinking.

Insight
Stereotypes lose their power when they are exposed, challenged, and reclaimed. Humour is a unifying tool in South Africa and can create a safe space for people to see beyond assumptions and recognise shared struggles.

Solution
Maak ‘n Plan is a roleplaying card game where characters based on familiar P.O.C personalities must work together to overcome common South Africa challenges. The game encourages unity, humour, and collaboration while highlighting systemic obstacles.

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