The front seat of a taxi is a job nobody applies for. You collect fares, count change, manage difficult passengers and do taxi maths at 5 am.
So we turned the front seat into a character who knows exactly how valuable that experience is. An 'MBA holder yase front seat', fluent in finance, customer service, and conflict management.
The writing plays with code-switching, exaggeration, local humour and the recognisable language of the taxi rank to transform everyday hustling into professional language.
Because sometimes experience isn't missing. It just needs decoding.