iPendoring 2026 Finalists
Hustle Decoder
Until Until Group / Randburg
Client / Brand
Until Until Group
Entry Title
Hustle Decoder
Description (View/Hide)
Nobody wants the front seat. Every South African commuter know why: the front seat comes with a job. Collect fares. Calculate change. Manage passengers.
Hustle Decoder is a free platform that translates informal work experience into CV-ready language. On the radio, the front seat became its voice: battle-hardened, heard every excuse and reframed the job anyway. Counting fares became financial administration. Managing passengers became conflict management.
The idea ran across a 60-second hero, 30-second throw-forwards, and 10-second billboards, then into a real employability conversation on YFM's Ready, Set, Hired with Noni Khumalo.
We didn't tell young South Africans to go and get experience. We helped them recognise the experience they already had.
Hustle Decoder is a free platform that translates informal work experience into CV-ready language. On the radio, the front seat became its voice: battle-hardened, heard every excuse and reframed the job anyway. Counting fares became financial administration. Managing passengers became conflict management.
The idea ran across a 60-second hero, 30-second throw-forwards, and 10-second billboards, then into a real employability conversation on YFM's Ready, Set, Hired with Noni Khumalo.
We didn't tell young South Africans to go and get experience. We helped them recognise the experience they already had.
Entered In
Until Until Group / Randburg
Client / Brand
Until Until Group
Entry Title
Hustle Decoder
Description (View/Hide)
Nobody wants the front seat. Every South African commuter know why: the front seat comes with a job. Collect fares. Calculate change. Manage passengers.
Hustle Decoder is a free platform that translates informal work experience into CV-ready language. On the radio, the front seat became its voice: battle-hardened, heard every excuse and reframed the job anyway. Counting fares became financial administration. Managing passengers became conflict management.
The idea ran across a 60-second hero, 30-second throw-forwards, and 10-second billboards, then into a real employability conversation on YFM's Ready, Set, Hired with Noni Khumalo.
We didn't tell young South Africans to go and get experience. We helped them recognise the experience they already had.
Hustle Decoder is a free platform that translates informal work experience into CV-ready language. On the radio, the front seat became its voice: battle-hardened, heard every excuse and reframed the job anyway. Counting fares became financial administration. Managing passengers became conflict management.
The idea ran across a 60-second hero, 30-second throw-forwards, and 10-second billboards, then into a real employability conversation on YFM's Ready, Set, Hired with Noni Khumalo.
We didn't tell young South Africans to go and get experience. We helped them recognise the experience they already had.
View More Entries
Finalist
Gu Gu - Voice Note
M+C Saatchi Abel / Johannesburg + Aquanote Studios / JohannesburgMTN South Africa
Finalist
Coca-Cola - Returnables - Spaza Missions
Studio X Africa & VML South Africa / Johannesburg + Aquanote Productions / Johannesburg + The Coca-Cola Company / Johannesburg + WPP Media / JohannesburgThe Coca-Cola Company
Finalist
A cup every nation can lift: AFCON
M+C Saatchi Abel / Johannesburg + Aquanote Studios / JohannesburgTrinco Tea
Finalist
BBL
McCann Worldgroup South Africa (Pty) Ltd / JohannesburgBiC Shavers