The ginger beer market in South Africa clearly lacks a brand that consumers naturally gravitate towards. The majority of existing ginger beers are either too expensive for the average consumer or fail to meet taste and quality expectations, often leading to cheap or unsatisfactory imitations. This gap in the market is problematic, as South Africans do not have access to a genuine, affordable ginger beer they can trust. Furthermore, with no well-known household name in the ginger beer market, consumers are uncertain about which brand they can rely on for quality and price.

Skynheillig Ginger Beer seeks to fill this void by offering a genuine, traditional ginger beer that is both affordable and full of flavour. Unlike many of its competitors, Skynheillig is crafted with care to ensure a balance between quality and price. This makes the product accessible to a wider audience while still meeting the expectations of a tasty ginger beer. Skynheillig aims to become a household name and provide South African consumers with a ginger beer they have long been searching for.

The name Skynheillig, which translates to "holier than thou," is inspired by the fictional folklore of Loeriesfontein, a small town in South Africa. According to the legend, the townspeople felt blessed and spiritually renewed after brewing their first batch of ginger beer, giving them a sense of elevated virtue. This narrative aligns with the idea that ginger beer is not just a drink but a cleansing experience similar to religious rituals.

The logo features a lamb with a halo, symbolising innocence and purity, while the old-fashioned doily pattern pays tribute to the timeless tradition of Loeriesfontein. This design underscores the product’s authenticity and aims to revive a reliable, old-fashioned taste in modern South African homes.