Pendoring Winners
The Last Text.
BoitumeloMolamu / Johannesburg + Nkosi Msomi / Johannesburg,
Client / Brand
Discovery Insure
Entry Title
The Last Text.
Description (View/Hide)
The Problem:
Despite numerous "Do Not Drink and Drive" warnings, many people continue to drive under the influence. This behavior stems from individuals feeling as though their free will is being challenged.
The Insight:
According to Maslow's hierarchy of needs, family, and companionship are essential elements in people's lives. People are more likely to try something, or not based on what a loved one says, or recommends.
The Concept:
Victims of drunk-driving accidents have sometimes sent their final text messages just before the incident. In some cases, these texts are mundane, like checking in with a loved one or reassuring them.
We launched an integrated campaign targeting individuals traveling during the festive season, with a campaign that focused on the interaction between them and their loved ones, encouraging drivers to avoid letting "their last drunk text" become the last memories their loved ones have of them.
Despite numerous "Do Not Drink and Drive" warnings, many people continue to drive under the influence. This behavior stems from individuals feeling as though their free will is being challenged.
The Insight:
According to Maslow's hierarchy of needs, family, and companionship are essential elements in people's lives. People are more likely to try something, or not based on what a loved one says, or recommends.
The Concept:
Victims of drunk-driving accidents have sometimes sent their final text messages just before the incident. In some cases, these texts are mundane, like checking in with a loved one or reassuring them.
We launched an integrated campaign targeting individuals traveling during the festive season, with a campaign that focused on the interaction between them and their loved ones, encouraging drivers to avoid letting "their last drunk text" become the last memories their loved ones have of them.
Entered In
BoitumeloMolamu / Johannesburg + Nkosi Msomi / Johannesburg,
Client / Brand
Discovery Insure
Entry Title
The Last Text.
Description (View/Hide)
The Problem:
Despite numerous "Do Not Drink and Drive" warnings, many people continue to drive under the influence. This behavior stems from individuals feeling as though their free will is being challenged.
The Insight:
According to Maslow's hierarchy of needs, family, and companionship are essential elements in people's lives. People are more likely to try something, or not based on what a loved one says, or recommends.
The Concept:
Victims of drunk-driving accidents have sometimes sent their final text messages just before the incident. In some cases, these texts are mundane, like checking in with a loved one or reassuring them.
We launched an integrated campaign targeting individuals traveling during the festive season, with a campaign that focused on the interaction between them and their loved ones, encouraging drivers to avoid letting "their last drunk text" become the last memories their loved ones have of them.
Despite numerous "Do Not Drink and Drive" warnings, many people continue to drive under the influence. This behavior stems from individuals feeling as though their free will is being challenged.
The Insight:
According to Maslow's hierarchy of needs, family, and companionship are essential elements in people's lives. People are more likely to try something, or not based on what a loved one says, or recommends.
The Concept:
Victims of drunk-driving accidents have sometimes sent their final text messages just before the incident. In some cases, these texts are mundane, like checking in with a loved one or reassuring them.
We launched an integrated campaign targeting individuals traveling during the festive season, with a campaign that focused on the interaction between them and their loved ones, encouraging drivers to avoid letting "their last drunk text" become the last memories their loved ones have of them.
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