Dis Ons Durban Noord is a campaign that speaks directly to homelessness in Durban North. It highlights the worthlessness that homeless people feel and speaks to the unspoken fear that surrounds them. By creating a publication that help homeless people share their stories, and sharing the publication through the use of touchpoints such as social media and billboards, this campaign aims to dispel the fear that residents feel toward homeless people and make the homeless more familiar. The hope is that this familiarity will increase empathy among residents and help the homeless to regain some of their self worth.