Pendoring Winners

Onwikkeling in aksie

ImogenCupido / Cape Town + Red & Yellow Creative School of Business / Cape Town

Client / Brand
Onwikkeling in aksie

Entry Title
Onwikkeling in aksie

Description (View/Hide)
Brief
Create a series of illustrations that reflects and supports a social issue in a group that you are a part of. This series of illustrations should encourage empathy and discussion around the topic, and should be applied to at least three merchandise items.
Insight
Through research, it was found that the transitional phase of starting mental health medication is scary and full of doubt, especially for generation Z who are still young and don’t know what to expect.
Solution
Ontwikkeling in Aksie (Work in Progress) is a zine and mental wellness pack that will be given to gen z’s who have been prescribed mental health medication for the first time by their healthcare professional. The goal of the pack will be to make the recipients more comfortable with their transition onto mental health medication. It will consist of a zine explaining what to expect when starting mental health medication in an approachable way, as well as a journal and sticker sheets to be used to record mood changes and side effects. The pack will also include a button badge for the recipient to wear to remind them that they are not alone in their journey.

Entered In

ImogenCupido / Cape Town + Red & Yellow Creative School of Business / Cape Town

Client / Brand
Onwikkeling in aksie

Entry Title
Onwikkeling in aksie

Description (View/Hide)
Brief
Create a series of illustrations that reflects and supports a social issue in a group that you are a part of. This series of illustrations should encourage empathy and discussion around the topic, and should be applied to at least three merchandise items.
Insight
Through research, it was found that the transitional phase of starting mental health medication is scary and full of doubt, especially for generation Z who are still young and don’t know what to expect.
Solution
Ontwikkeling in Aksie (Work in Progress) is a zine and mental wellness pack that will be given to gen z’s who have been prescribed mental health medication for the first time by their healthcare professional. The goal of the pack will be to make the recipients more comfortable with their transition onto mental health medication. It will consist of a zine explaining what to expect when starting mental health medication in an approachable way, as well as a journal and sticker sheets to be used to record mood changes and side effects. The pack will also include a button badge for the recipient to wear to remind them that they are not alone in their journey.

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